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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
What Happens at the McD's in Vegas ...
McDonald's opens the media-rich, technology-driven Viva McDonald's location, breaking the mold for store designs.
New Meaning to Dollar Menunaires
McDonald's launches comprehensive money management tools for employees.
Double Cheeseburger Leaves Dollar Menu
McDonald's is upping the suggested price to $1.19.
McDonald's Tests New Store Design
The new look is modern and more sophisticated.
Top Chains for Minorities
The National Minority Franchising Initiative names Top 50.
McDonald's Exec Returns to the Register
Steve Norby will be raising awareness for World Children's Day.
The Drive-Thru on Wall Street
A look at the most-recent financial reports from the top quick-serve brands.
Crew Member Plucked to Head Corporate Blog
Amanda Wilson is the new resident blogger for McDonald's blog, StationM.
Delaware Kids Come Out to Play
McDonald's Passport to Play campaign will stop at Silverlake Elementary School this morning.
Global Packaging Overhaul for McDonald's
The rollout begins next month in the U.S. and will take two years to complete internationally.
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Denise Lee Yohn: QSR’s Marketing Guru
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