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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Corporate Responsibility Report Highlights
The report unveils McDonald's progress in six key areas.
Ralcorp Wins McDonald's Supplier Award
The frozen bakery treats company was named U.S. Supplier of the Year.
Skinner: McDonald's is 'Recession Resistant'
The company posts a 7.1 percent increase in global same-store sales for its third quarter.
McDonald's Seeks All-American Achievers
The program motivates 7th and 8th graders to excel academically and encourages character development and community service.
Premium McD's Coffee in San Diego
The new offerings will include espresso-based McCafe Coffees.
McDonald's Sees Global Sales Rise
Global comparable sales increased 8.5 percent in August, while systemwide sales for McDonald's worldwide restaurants rose 14.1 percent.
Wendy's Counters McDonald's Struggling $1 Menu
As the Meatatarians take on the Dollar Menunaires, the nation waits to see which quick-serve’s double cheeseburger will survive.
McDonald's Partners with Lucasfilm Ltd.
Together are promoting a Star Wars: The Clone Wars-themed Happy Meal experience.
McDonald's Menu Focuses Pay Off
The company experienced a 6.7 percent comparable U.S. sales increase in July.
America's Worst Restaurants For Kids Revealed
Eat This, Not That!
authors grade 43 national chains; 6 receive an "F."...
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In the Store
Women in Foodservice
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Vegan Fare Finds Traction among Millennials
ProStart Students Put to the Test in NRAEF Competition
CKE Marks 300th Restaurant in the Middle East
Burger 21 Opens Second Restaurant in South Florida
Cooper-Atkins Supports Troops With Coffee Donations
HoneyBaked Ham Co Preps For Growth
Average Unit Volume Grows For Tropical Smoothie Café
Quiznos Offers Pretzel Bread Subs For National Pretzel Day
Carvel Celebrates Free Cone Day With Nutella Offerings
Rita's Italian Ice Partners With Sandella's Flatbread Café
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