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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald's Seeks All-American Achievers
The program motivates 7th and 8th graders to excel academically and encourages character development and community service.
Premium McD's Coffee in San Diego
The new offerings will include espresso-based McCafe Coffees.
McDonald's Sees Global Sales Rise
Global comparable sales increased 8.5 percent in August, while systemwide sales for McDonald's worldwide restaurants rose 14.1 percent.
Wendy's Counters McDonald's Struggling $1 Menu
As the Meatatarians take on the Dollar Menunaires, the nation waits to see which quick-serve’s double cheeseburger will survive.
McDonald's Partners with Lucasfilm Ltd.
Together are promoting a Star Wars: The Clone Wars-themed Happy Meal experience.
McDonald's Menu Focuses Pay Off
The company experienced a 6.7 percent comparable U.S. sales increase in July.
America's Worst Restaurants For Kids Revealed
Eat This, Not That!
authors grade 43 national chains; 6 receive an "F."...
Chip Makers Settle Calif. Suit
Four potato chip makers promised to slash levels of cancer-causing acrylamide in products over three-year period.
McDonald's to Feature Spy Gear Happy Meals
Kids can collect official Spy Gear gadgets with the purchase of a Happy Meal or Mighty Kids Meal.
Winner of McDonald's Big Mac Chant-off Announced
Winner's remix of jingle to be featured in national McDonald's TV commercial.
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