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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Delaware Kids Come Out to Play
McDonald's Passport to Play campaign will stop at Silverlake Elementary School this morning.
Global Packaging Overhaul for McDonald's
The rollout begins next month in the U.S. and will take two years to complete internationally.
McDonald's Corporate Responsibility Report Highlights
The report unveils McDonald's progress in six key areas.
Ralcorp Wins McDonald's Supplier Award
The frozen bakery treats company was named U.S. Supplier of the Year.
Skinner: McDonald's is 'Recession Resistant'
The company posts a 7.1 percent increase in global same-store sales for its third quarter.
McDonald's Seeks All-American Achievers
The program motivates 7th and 8th graders to excel academically and encourages character development and community service.
Premium McD's Coffee in San Diego
The new offerings will include espresso-based McCafe Coffees.
McDonald's Sees Global Sales Rise
Global comparable sales increased 8.5 percent in August, while systemwide sales for McDonald's worldwide restaurants rose 14.1 percent.
Wendy's Counters McDonald's Struggling $1 Menu
As the Meatatarians take on the Dollar Menunaires, the nation waits to see which quick-serve’s double cheeseburger will survive.
McDonald's Partners with Lucasfilm Ltd.
Together are promoting a Star Wars: The Clone Wars-themed Happy Meal experience.
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Denise Lee Yohn: QSR’s Marketing Guru
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