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Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.
Advertising Age recently ran a hilarious peek into the future called “The Most Influential Brands of 2090,” which you can read here. This got us thinking about the future of quick service and what brands in the industry might be dominant 50 years from now. With a nod to Michael Crichton’s novel Timeline for the opening conceit, here is the tongue-in-cheek guess of Greg Sanders, QSR’s associate publisher…
It was a dark and stormy Sunday afternoon. I was trying to decide between a pile of McDonald’s paperwork and a really good novel when my best friend and security system went off. Now, the only time Dita barked was when someone broke the plane of the property line.
Some people may consider the term healthful dessert as a bit of an oxymoron.
Desserts are typically recognized as being indulgent—rich and flavorful—and not necessarily a part of the dining experience that would be considered good for you.
But perception is not always reality, and it’s not necessarily difficult for quick-service restaurants to feature desserts that are nutritious, low in calories, and, yes, even healthy.