The McDonald’s $3 Strategy

In the wake of the recent recall of 12 million Shrek glasses, McDonald’s tells QSR why its paying customers to bring the items back to stores.

An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium.

On June 4 the company recalled all 12 million Shrek-themed glasses, which it called an “abundance of caution” because the paint on the glasses contained only slightly more cadmium, a known carcinogen, than is safe for humans to consume. 

The Midnight Mistake

Late-night menus are all the rage, but don’t underestimate your night-time diners. They’re looking for value, too.

When Greg Van Winkle walked into a McDonald’s in Manhattan, he just wanted to order two cheeseburgers off the $1 menu. But when he tried to, he couldn’t—it was past midnight.

“As soon as 12 o’clock hits, the $1 menu is no more until 4 o’clock breakfast starts,” says the manager at the store.

She says that during that four-hour period, any of the 14 entrée options that can be ordered as value meals are available.

That Manhattan store isn’t the only McDonald’s that limits its offerings for late-night customers.