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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Honored for “Green” Efforts
Corporation's "green" efforts featured in new "Clear Air Counts" outdoor billboard campaign.
Experts Fact-Check 'McDonald's Diet' Story
Health experts at the American Institute for Cancer Research weigh in on the weight-loss story.
McDonald's Holds Contest to Celebrate its Big Mac
Big Mac's 40th anniversary celebration continues with special contest.
Moms Tour a McDonald’s U.S. Poultry Facility
McDonald's USA gives moms unprecedented access to learn how Chicken McNuggets are made.
McDonald's Ranked Top Online Display Advertiser
McDonald's served over 295 million online display ads in March, according to comScore Ad Metrix.
McDonald's Reports Comparable Sales
McDonald's global comparable sales were up 7.7 percent in May.
McDonald's Appoints New Director of Nutrition
McDonald's USA announces that Dr. Cynthia M. Goody has joined the company as director of nutrition.
From the Floor: Jim Skinner Calls for Industry Collaboration
McDonald's CEO stresses collaboration in the restaurant industry in combating issues such as employee turnover, menu labeling, and food safety.
McDonald's Gets Help from Sandra Lee
Food Network Emmy-nominated television star Sandra Lee and McDonald's New York Tri-State Area restaurants are holding an exclusive tasting of their latest (Southern) menu additions.
McDonald's Takes Southern Style Chicken System-Wide
McDonald's will offer customers the opportunity to try the Southern Style Chicken Biscuit and Sandwich during a nationwide sampling event on May 15.
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