Advertising Age recently ran a hilarious peek into the future called “The Most Influential Brands of 2090,” which you can read here. This got us thinking about the future of quick service and what brands in the industry might be dominant 50 years from now. With a nod to Michael Crichton’s novel Timeline for the opening conceit, here is the tongue-in-cheek guess of Greg Sanders, QSR’s associate publisher…
It was a dark and stormy Sunday afternoon. I was trying to decide between a pile of McDonald’s paperwork and a really good novel when my best friend and security system went off. Now, the only time Dita barked was when someone broke the plane of the property line.
Some people may consider the term healthful dessert as a bit of an oxymoron.
Desserts are typically recognized as being indulgent—rich and flavorful—and not necessarily a part of the dining experience that would be considered good for you.
But perception is not always reality, and it’s not necessarily difficult for quick-service restaurants to feature desserts that are nutritious, low in calories, and, yes, even healthy.
An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium.
On June 4 the company recalled all 12 million Shrek-themed glasses, which it called an “abundance of caution” because the paint on the glasses contained only slightly more cadmium, a known carcinogen, than is safe for humans to consume.
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For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.