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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Pokémon Happy Meals Coming Soon to McDonald's
Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
McDonald's Partners with SMG for Consumer Feedback
Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S.
McDonald's Joins National Recycle Program
GreenBlue’s Sustainable Packaging Coalition announced that McDonald’s USA will be the newest participant in its How2Recycle Label Program.
McDonald’s Announces All American Games Rosters
The McDonald’s All American High School Basketball Games unveiled the official rosters for the 37th Annual Boys Game and 13th Annual Girls Game during...
McDonald’s Lets Fans Send #CheersToSochi
With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans f...
Simply Put on the Bottom Line
Creating a simple brand image can be quite complicated—but it may also pay off.
McDonald’s Phases Out Foam Cups
McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets.
Former McDonald’s Senior Director Joins Key Supplier
Michael Irgang has joined OSI Group as vice president and chief accounting officer as of September 9, 2013.
McDonald’s Higher-Price-Point Value Menu Could Be A Win
In the latest attempt to get sales back on track, improve profit margins, and capture the ever-price-sensitive consumer, McDonald’s announced recently...
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