June 19, 2013

McDonald's

McDonald’s Partners with Rock ‘n’ Roll Marathon Series

Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as the official quick-service restaurant sponsor of five upcoming events in the popular Rock ‘n’ Roll Marathon Series.

The...

Where America Works
May 2012

A half-century ago, there seemed to be considerable truth in the phrase, “As General Motors goes, so does the nation.” That sentiment reflected the general idea that the auto industry, and the manufacturing related to it, was a key sign of America’s economic health.

The Pink Slime Dilemma

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive...

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the...

Burger-Crowdsourcing At McDonald's Germany

Every brand dreams of creating the next big social media sensation. McDonald's Germany successfully achieved that through its "My Burger" crowdsourcing campaign.

An online burger configurator gives fans the...

McDonald’s Debuts on EPA’s List of Top Green Partners

The U.S. Environmental Protection Agency (EPA) released an updated list of the Top 50 Green Power Partnership organizations voluntarily using clean, renewable electricity from resources such as solar, wind, and low-impact hydropower.

Intel Corporation tops the list as the largest single...

NFSSC Chooses McDonald’s Strong as Keynote Speaker

The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S. senior vice president, President McOpCo, McDonald’s USA, will serve as a keynote at its 33rd Annual Conference, August 5-8, in Baltimore.

NFSSC is the leading trade association for...

Metro McDonald's Launches on the Las Vegas Strip

Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.

The first and only location to receive this moniker, Metro McDonald's features 24-hour service, digital menu boards and Wifi access in...

'Business as Usual' for McDonald's Through CEO Swap

After announcing that the company’s comparable sales increased 8.9 percent in the first quarter of 2012, outgoing McDonald’s CEO James Skinner said the company’s transition to new CEO Donald Thompson would be smooth and wouldn’t hurt momentum.

McDonald’s Celebrates Success in Green Practices Worldwide

Reusing air conditioning condensation to water plants and clean. Repurposing advertising banners into fashionable tote bags. Recycling used cooking oil to power generators at a hospital. Today, McDonald’s Corp. celebrates these and dozens more examples of passion and innovation in the...

NY Tri State McDonald's Seek Grassroots Nutrition Programs

 In response to the need for greater nutrition awareness on the community level, the New York Tri-State McDonald's Restaurant Owners are offering seed grants to local organizations to spur grassroots nutrition initiatives in New York,...

A Bright Idea
April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

BK Picks Up Software from Australian Tech Company

Summit Innovations, an electronic communications and technology company from Melbourne, Australia, is bringing its successful software business to the United States, and is using a motorsport program to reach its target market.

Summit’s clients include KFC, Yum Australia, burger...

Ditch the Mystery Meat
April 2012

Another salvo has been fired in the constant discussion about where quick-service food comes from: the admission of “pink slime.” About the same time this unusual food product was revealed, the company who used it created an advertising campaign talking about where its food comes...

Starbucks is No. 1 Most Socially Engaged Company

Starbucks Coffee Company has been rated No. 1 in a study of the most socially engaged companies, which was released today by advertising research firm PhaseOne.

In addition to Starbucks, the study's most socially engaged brands across three distinct engagement metrics are Audi,...

McDonald's Tri-State Owners Launch Local Nutrition Network

McDonald's New York Tri-State area restaurants today launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds to local organizations for grassroots nutrition programs.

Through the program, New York Tri-State McDonald's...

McDonald's Skinner Retiring; Thompson to Be CEO

McDonald's Corporation announced that vice chairman and chief executive officer Jim Skinner has informed the Board of Directors of his decision to retire after 41 years with the company, effective June 30.

McDonald's Board of Directors elected current president and chief operating...

McDonald's Testing Phase-Out of Foam Cups

In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald's Corp. recently confirmed that it is taking a step toward possible phase-out of polystyrene foam beverage cups.

McDonald’s Celebrates its Sustainable Supply Chain

McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who...

The Burger Boys
March 2012

As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to...