McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.

"Our hearts go out to everyone in the East Coast community, including our employees, customers, and suppliers, who have been...

The McDonald’s All American Games will stay in Chicago through 2015. After Windy City fans shattered the event’s attendance record in 2011, and returned in-force for the 2012 Games, McDonald’s and the United Center agreed to a two-year contract extension, including an option to...

For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.

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McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to create a one-night-only gourmet dining experience to benefit Ronald McDonald House Charities of the Bay Area and Harvest from the...

October 2012

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales...

The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S. restaurants, bringing with it one-in-four odds of winning, multiple ways to play, and more than $300 million in cash and great prizes. The excitement begins in restaurants September 25 and continues...

McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecedented child safety event that will give away 20,000 bicycle helmets.

Parents that visit their local McDonald's restaurant with their...

September 2012

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant...

Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was one of the first to proactively do so nationwide.

McDonald’s, however, sees its move more as a sign of the times, realizing that...

September 2012

There’s a man who panhandles at a North Carolina grocery store every day, even in the intense, humid summers. His faithful dog, Sugar, keeps him company as passing motorists hand him money or maybe a small bag of groceries.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the...

September 2012

Stella has a really nice sub sandwich franchise in a strip mall in a medium-sized city. There’s a lot of parking and foot traffic. She serves hot and cold subs, chips, drinks, and cookies. The subs are great.

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round...

During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage products. Despite the lackluster global consumer marketplace, he said beverage sales continue to be a “key contributor to growth....

July 2012

Visually, the five interlocking rings that have become synonymous with the Olympic Games are fairly simple, but they deliver an iconic message. They speak to thrilling competition, achievement at the highest level, and the pride and patriotism of nations. The rings have come to be one of the...

July 2012

With economic and climate pressures forcing commodity costs upward, many quick-serve C-suites are facing the grim task of raising menu prices. But with fears that such increases could impact sales and customer loyalty, executives are left to figure out how to best introduce these higher prices...

July 2012

There’s nothing quite as revitalizing as a cold drink on a hot summer afternoon. These days, however, restaurant guests are looking for more than just refreshment from their cold beverages. They are seeking fewer calories, healthful options, or, perhaps, a jolt of energy.

Cold...

Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S. on June 14, initially seemed to have little impact on consumer perception.

But over the past two weeks, the chain has had a significant run up in its quality...

For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today.

The brand was also ranked No. 4 in the most effective global advertisers segment.

Launched in 2011 by Effie Worldwide and Warc...

McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year. The award is presented annually to the equipment supplier that makes the most significant impact on, and contribution to, McDonald’s business over the previous year.

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