The McDonald’s $3 Strategy

In the wake of the recent recall of 12 million Shrek glasses, McDonald’s tells QSR why its paying customers to bring the items back to stores.

An anonymous tip to a California congresswoman led to the discovery that the paint on McDonald’s USA’s new Shrek promotional glassware contained the metal cadmium.

On June 4 the company recalled all 12 million Shrek-themed glasses, which it called an “abundance of caution” because the paint on the glasses contained only slightly more cadmium, a known carcinogen, than is safe for humans to consume.