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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Comparable Sales Up 11.7%
Systemwide sales for McDonald's worldwide restaurants increased 19.9 percent in February, or 13.2 percent in constant currencies.
ParTech Named U.S. Tech Supplier of the Year
McDonald's unveiled the award at its recent U.S. Technology Supplier Summit, an annual gathering of key U.S. McDonald's technology suppliers, held at its Oak Brook, Illinois, headquarters.
Alvarez Joins McDonald's Board of Directors
Alvarez fills the vacancy created by the passing of board member Edward Brennan last month.
McDonald's Momentum Continues
The company's global comparable sales rose 8.2 percent in November.
McDonald's Long-Time CMO Retires
William "Bill" Lamar, Jr. spent 20 years with the company and plans to retire at the end of the first quarter of 2008...
McDonald's Raises Millions for World Children's Day
Celebrities help honor five Ronald McDonald House Charities heroes from around the world.
McDonald's Reports Strong October Sales
Global comparable sales were up 6.9 percent while U.S. comparable sales increased 5.4 percent.
Legal Concerns Break Tomato Labor Deals
Yum! Brands and McDonald's agreements with the Florida Tomato Growers Exchange are now considered moot.
Parents Group Scolds McD's for 'Selling Sex'
The Campaign for a Commercial-Free Childhood demands McDonald's pull its My Scene Barbie Happy Meal program.
McDonald's Donates to Philadelphia Schools
The company's Go Active! Awards grants money to area schools and encourages balanced active lifestyles in kids.
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Food & Beverage
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