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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Jury Deciding McDonald's Hoax Case
Jury in Kentucky weighs liability in strip-search phone hoax at a McDonald's restaurant in 2004.
McDonald's Comeback Surprises Experts
McDonald's continues to enjoy surge, thanks to improved menus, marketing, and management.
McDonald's Strong August Performance
The company experiences an 8.1 percent increase in global sales for August.
McCafe Debuts in Japan
McDonald's McCafe coffee shops debuted in Japan on Wednesday, joining a coffeehouse battle among Starbucks, Tully's and others.
McDonald’s First to Use New Upromise Rewards Platform
Upromise launches a new program that promises to help merchants increase customer loyalty while providing new college savings opportunities...
The Big Mac turns 40!
Normally, a 40-year-old sandwich would be something to be avoided. Unless you're one of millions who flock to McDonald's each year to chow down on a Big Mac.
McDonald's Angus Third Pounders Move into New Markets
New York and Ohio marketing co-ops join Southern California in offering Angus Third Pounder burger.
McDonald's July Same-Store Sales Rise
McDonald's Corp. on Wednesday said same-store sales rose 6.5 percent in July, helped by breakfast menu offerings in the United States.
Drive Thru Downloads
McDonald’s is sponsoring a summer concert tour. Burger King is teaming up with EMI to offer song downloads. Hear the August 8th, WNYC interview with QSR Editor Sherri Daye Scott.
Study Finds Children Swayed by Brand Preferences
Asked to sample two identical foods from the fast-food giant McDonald’s, children preferred the familiar “Golden Arches” to one extracted from unmarked paper packaging.
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