QSR magazine has a keen interest in trends in the fast-food business, and publishes many articles by learned authors on the creation and life of those cause-and-effect little devils. Some go on to greatness, some reverse, and some just die out of old age or disinterest.
My editor and I were talking about subjects for this article and he suggested that it might be interesting to explore some of the trends I saw in my 32 years of walking the halls of McDonald’s, both there and in the industry at large. Just for fun. So, here goes.