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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Reports Global Sales Growth
Global comparable sales rose 8.2 percent in March and 6.3 percent for the quarter.
McDonald's China Labor Update
Guangdong government agency says McDonald's has been in compliance all along on wage and labor practices.
Farmworkers Win With McDonald's
Coalition of Immokalee Workers ends two-year campaign against McDonald's.
McDonald’s, KFC Could Allow Chinese Unions
Amid allegations that McDonald’s and KFC restaurants in China have been underpaying employees, the two fast food companies are expected to allow the establishment of labor unions,...
McDonald's and Yum! Wages Examined
Chinese labor officials are investigating both companies on claims that they underpay part-time workers in Guangdong.
McDonald's Presents Ray Kroc Awards
Top one percent of restaurant managers receive prestigious awards in celebration of being 'best in class.'...
McDonald's Rolls Out Fresh-Faced Packaging
Twenty-four "Citizen Celebrities" were selected from the first-ever global casting call.
McDonald's Edges Out Competition in Coffee Taste Test
A Consumer Reports taste test among coffee rivals says McDonald's brew beats Starbucks.
McDonald's Poised to Add Specialty Drinks
Wall Street Journal: New machines hint at McDonald's enterance into the specialty coffee arena.
McDonald's January Same-Store Sales Rise
McDonald's January same-store sales rose 4.9 percent on demand growth in Europe.
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