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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Michigan to Join Debate on Trans Fats
Michigan Rep. Lee Gonzales announces a plan to phase out trans fats by July 2008.
New Snack Wrap Options at McDonald's
McDonald's has expanded its Snack Wrap offerings to include a Honey Mustard version and a grilled chicken option.
On the APMEA Trail with McDonald's: Day Two
Winning over the Chinese consumer, one drive-thru at a time, is the key to McDonald's China's Plan to Win.
On the APMEA Trail with McDonald's: Day One
For the 37 markets that make up McDonald's Asia Pacific Middle East and Africa, Hong Kong and its new food studio is the center of the universe.
McDonald's/Chipotle Stock Exchange Oversubscribed
McDonald's will accept only a portion of shares of McDonald's common stock that were properly tendered, on a pro rata basis in proportion to the number of shares tendered.
McDonald's on Breakfast 'All Day'
At a Bank of America annual investment conference in San Francisco today, McDonald’s management painted a picture of what could be possible in the future with a new operating platform.
The Scripps Research Institute, McDonald’ Align to Fight Childhood Obesity and Type 2 Diabetes
McDonald's will donate $2 million toward funding solutions for critical health issues affecting children worldwide.
McDonald's Announces Management Changes
Mike Roberts resigns as McDonald's Corp.'s president and COO. Ralph Alvarez, former president of McDonald's USA, will succeed Roberts in the president and COO role.
McDonald's to Roll Out Mobile Couponing
McDonald's has selected Enpocket to facilitate an upcoming direct response marketing campaign through mobile couponing in the New York City area...
McDonald's Introduces New Snack
McDonald's new $1.29 Snack Wrap features chicken breast meat wrapped in tortilla.
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