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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
How McDonald's Can Improve Customer Service
The Wall Street Journal reported about a recent webcast McDonald’s executives delivered to the company’s franchisees discussing the deterioration of t...
McDonald’s Presents A.J. Antunes & Co. with 3 Awards
McDonald’s has awarded A.J.
Golden State Foods Acquires McDonald’s Distribution Center
Golden State Foods announces that it acquired a McDonald’s distribution center in Lebanon, Illinois, (near St.
McDonald’s Wraps Up Newest Permanent Menu Item
McDonald's is adding a new chicken offering to its menu, the new Premium McWrap, which will roll out to restaurants nationwide.
Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...
McDonald's Gets on the Ice with L.A. Kings
The Los Angeles Kings and McDonald’s, proud presenting sponsor of the Kings, have announced the “McDonald’s Player Of The Month” campaign, in which a ...
The Roster Is In: McDonald’s Announces All-Americans
The McDonald’s All American Games unveiled the official rosters for the 36th Annual McDonald’s All American Boys Game and 12th Annual Girls Game durin...
Hexbug Micro Robots Headed for McDonald's
Innovation First International, creators of the widely popular HEXBUG Micro Robotic Creatures brand, announces a partnership with McDonald’s USA LLC, ...
McDonald's Fights for Slight Fourth-Quarter Gains
Though certainly nothing to write home about, burger giant McDonald’s fourth quarter results were tempered, yet positive.
McDonald's Names Nominees for All American Games
McDonald’s has announced its list of high school seniors who have been nominated to play in the 2013 McDonald’s All American Games, taking place on Ap...
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ProStart Students Put to the Test in NRAEF Competition
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