With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.
Creating a simple brand image can be quite complicated—but it may also pay off.
Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have created a better drive thru capable of handling the 60–70 percent of business that now loops the exterior of most quick-service restaurants.
McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets. The move comes in response to a shareholder proposal filed by As You Sow in 2011, asking it to stop using foam.
Michael Irgang has joined OSI Group as vice president and chief accounting officer as of September 9, 2013. Irgang has been employed by McDonald’s Corporation for the past twenty years where he most recently held the position of senior director, financial risk management, and concurrently served as treasurer of Ronald McDonald House Charities (RMHC). His past positions include treasury director for McDonald’s Latin America and manager, capital markets.
In the latest attempt to get sales back on track, improve profit margins, and capture the ever-price-sensitive consumer, McDonald’s announced recently that a new value menu—called Dollar Menu & More—could launch nationally this year.
The menu, now being tested in five U.S. markets, features three prices points: $1, $2, and $5. If adopted nationwide, it would replace last year’s Extra Value Menu, which has items priced closer to $2.
Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name of kicking up its edgy image and resonating with its target Millennial customers.
Though the move isn’t likely to create big waves financially—Creed said kids’ meals brought in just $35 million in 2012—not everyone agrees that this was a smart move for the Mexican chain.
This summer, cash, cars, vacations, and million dollar prizes, along with McDonald's food, are all up for grabs at nearly 14,000 McDonald's restaurants across the U.S. as the 21st edition of MONOPOLY at McDonald's returns July 16. The in-restaurant promotion brings back popular prizes, with added incentive to join in on the fun with two $1 million prizes, including a chance to win $1 million on the classic Big Mac sandwich.
At a special event on May 9, StopWaste recognized the recipients of the 2013 StopWaste Business Efficiency Awards, given for outstanding achievements in waste reduction. The winners—twelve companies from around Alameda County—represent a wide range of industries and were selected for their proactive and innovative waste reduction efforts, waste prevention, recycling and composting, and the promotion of recycled content products.