industry headlines

McDonald’s Lets Fans Send #CheersToSochi

2014-01-21 With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans f...

Simply Put on the Bottom Line

2013-11-01 Creating a simple brand image can be quite complicated—but it may also pay off.

McDonald’s Phases Out Foam Cups

2013-09-26 McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets.

Former McDonald’s Senior Director Joins Key Supplier

2013-09-12 Michael Irgang has joined OSI Group as vice president and chief accounting officer as of September 9, 2013.

McDonald’s Higher-Price-Point Value Menu Could Be A Win

2013-09-11 In the latest attempt to get sales back on track, improve profit margins, and capture the ever-price-sensitive consumer, McDonald’s announced recently...

Taco Bell Kicks Kids’ Meals, Toys To The Curb

2013-07-25 Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name...

McDonald’s Monopoly Game is Back in Action

2013-07-11 This summer, cash, cars, vacations, and million dollar prizes, along with McDonald's food, are all up for grabs at nearly 14,000 McDonald's restaurant...

McDonald’s Wins StopWaste Award


At a special event on May 9, StopWaste recognized the recipients of the 2013 StopWaste Business Efficiency Awards, given for outstanding achievements in waste reduction. The winners—twelve companies from around Alameda County—represent a wide range of industries and were selected for their proactive and innovative waste reduction efforts, waste prevention, recycling and composting, and the promotion of recycled content products.


McDonald's Introducing Breakfast After Midnight

2013-06-07 Earlier this year, McDonald’s dangled the idea of serving breakfast all day, a much-demanded change that the fast-food giant has tried and failed to m...

McDonald's Ranks Third in Donations to Charity

2013-05-29 Coin canisters, paper icons, and other fundraising tools at retail and restaurant checkouts are generating hundreds of millions in revenue for charity...