McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp. that sets a 10-year timeline for sourcing all of its pork from farms that do not use individual stalls to house pregnant pigs.

McDonald’s...

The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite timetable to eliminate gestation crate confinement of breeding pigs from its pork supply chain.

The 10-year timeline announcement came...

June 2012

Walking into some quick-service restaurants these days can make you feel like you’ve just wandered into the produce section at Whole Foods. A colorful cornucopia of fresh fruit—from deep-yellow mangos and light-green apples to purple pomegranates and ruby-red strawberries—is...

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which...

June 2012

With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-...

June 2012

Ladies and gentlemen, I love the written word. I devour books. But with the exception of Charles Dickens, I never read the same book twice. Too many books, too little time.

The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.

DDB Chicago and McDonald's won a Gold...

Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as the official quick-service restaurant sponsor of five upcoming events in the popular Rock ‘n’ Roll Marathon Series.

The...

May 2012

A half-century ago, there seemed to be considerable truth in the phrase, “As General Motors goes, so does the nation.” That sentiment reflected the general idea that the auto industry, and the manufacturing related to it, was a key sign of America’s economic health.

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive...

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the...

Every brand dreams of creating the next big social media sensation. McDonald's Germany successfully achieved that through its "My Burger" crowdsourcing campaign.

An online burger configurator gives fans the...

The U.S. Environmental Protection Agency (EPA) released an updated list of the Top 50 Green Power Partnership organizations voluntarily using clean, renewable electricity from resources such as solar, wind, and low-impact hydropower.

Intel Corporation tops the list as the largest single...

The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S. senior vice president, President McOpCo, McDonald’s USA, will serve as a keynote at its 33rd Annual Conference, August 5-8, in Baltimore.

NFSSC is the leading trade association for...

Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.

The first and only location to receive this moniker, Metro McDonald's features 24-hour service, digital menu boards and Wifi access in...

After announcing that the company’s comparable sales increased 8.9 percent in the first quarter of 2012, outgoing McDonald’s CEO James Skinner said the company’s transition to new CEO Donald Thompson would be smooth and wouldn’t hurt momentum.

Reusing air conditioning condensation to water plants and clean. Repurposing advertising banners into fashionable tote bags. Recycling used cooking oil to power generators at a hospital. Today, McDonald’s Corp. celebrates these and dozens more examples of passion and innovation in the...

 In response to the need for greater nutrition awareness on the community level, the New York Tri-State McDonald's Restaurant Owners are offering seed grants to local organizations to spur grassroots nutrition initiatives in New York,...

April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

Summit Innovations, an electronic communications and technology company from Melbourne, Australia, is bringing its successful software business to the United States, and is using a motorsport program to reach its target market.

Summit’s clients include KFC, Yum Australia, burger...