industry headlines

Yancey Marketing Launches Mobile Campaign for McD's

2013-04-15 Yancey Marketing, a digital advertising agency, has launched a regional McDonald’s mobile marketing campaign to increase trial of the new McWrap produ...

How McDonald's Can Improve Customer Service

2013-04-12 The Wall Street Journal reported about a recent webcast McDonald’s executives delivered to the company’s franchisees discussing the deterioration of t...

McDonald’s Presents A.J. Antunes & Co. with 3 Awards

2013-04-11 McDonald’s has awarded A.J.

Golden State Foods Acquires McDonald’s Distribution Center

2013-04-03 Golden State Foods announces that it acquired a McDonald’s distribution center in Lebanon, Illinois, (near St.

McDonald’s Wraps Up Newest Permanent Menu Item

2013-03-22 McDonald's is adding a new chicken offering to its menu, the new Premium McWrap, which will roll out to restaurants nationwide.

Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options

2013-03-07 According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...

McDonald's Gets on the Ice with L.A. Kings

2013-02-26 The Los Angeles Kings and McDonald’s, proud presenting sponsor of the Kings, have announced the “McDonald’s Player Of The Month” campaign, in which a ...

The Roster Is In: McDonald’s Announces All-Americans

2013-02-15 The McDonald’s All American Games unveiled the official rosters for the 36th Annual McDonald’s All American Boys Game and 12th Annual Girls Game durin...

Hexbug Micro Robots Headed for McDonald's

2013-02-06 Innovation First International, creators of the widely popular HEXBUG Micro Robotic Creatures brand, announces a partnership with McDonald’s USA LLC, ...

McDonald's Fights for Slight Fourth-Quarter Gains

2013-01-23 Though certainly nothing to write home about, burger giant McDonald’s fourth quarter results were tempered, yet positive.