McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

April 2012

Another salvo has been fired in the constant discussion about where quick-service food comes from: the admission of “pink slime.” About the same time this unusual food product was revealed, the company who used it created an advertising campaign talking about where its food comes...

Starbucks Coffee Company has been rated No. 1 in a study of the most socially engaged companies, which was released today by advertising research firm PhaseOne.

In addition to Starbucks, the study's most socially engaged brands across three distinct engagement metrics are Audi,...

McDonald's New York Tri-State area restaurants today launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds to local organizations for grassroots nutrition programs.

Through the program, New York Tri-State McDonald's...

McDonald's Corporation announced that vice chairman and chief executive officer Jim Skinner has informed the Board of Directors of his decision to retire after 41 years with the company, effective June 30.

McDonald's Board of Directors elected current president and chief operating...

In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald's Corp. recently confirmed that it is taking a step toward possible phase-out of polystyrene foam beverage cups.

McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who...

March 2012

As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to...

Today, for the first time ever, McDonald’s classic Shamrock Shake is officially available at participating McDonald’s restaurants nationwide. The seasonal green milkshake from McCafé is available now through March 25, while supplies last.

The Shamrock Shake joins the McCafé...

To celebrate McDonald's French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the world famous fries by hosting the "You Want McDonald's Fries With That" Contest and Weekly Sweepstakes .

After...

March 2012

Recently I was talking with Barry Klein, an old friend of mine who was one of the original advertising guys at McDonald’s. He is a marketing consultant now with a large interest in kids marketing. We were discussing the kids’ meal situation and the critics who claim these meals are...

Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V. Agadi as executive chairman of its Board of Managers.

Originally from Mumbai, India, Agadi brings more than 25 years’ experience with...

A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion.

The 2012 McDonald's Flavor Battle DJ competition finale event took place at the Miami Beach nightclub...

February 2012

QSR has been reporting on the largest companies in the quick-service segment for nearly 15 years. For many of those years (now more than a decade), we’ve also delivered a top-level ranking called the QSR 50 each August.

February 2012

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When...

February 2012

It occurred to me recently that we are all just trying to have a nice life, build a good business, and make enough bucks to be comfortable. Most of us try to do good things for the communities we work in. But sometimes what we attempt to do doesn’t always work out because we make mistakes...

Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites. Available through April, while supplies last, this delicious new choice offers chicken enthusiasts bite-size enjoyment with big flavor.

Buoyed by improved earnings and international growth, the quick-serve industry as a whole saw its stock values handily beat the overall market in 2011 and perform much better than the rest of the restaurant industry.

McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store enhancements to build on that growth in 2012.

McDonald’s global comparable sales were up 5.6 percent in 2011 over 2010, with...

Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments to Offer Improved Nutrition Choice' which strive to help customers – especially children and families – make...