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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Has Best Service, Value, Consumers Say
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly c...
McDonald's Operator Reveals What's to Come in Atlanta
After 47 years with McDonald’s, JM Owens decided it was finally time to take on a formal leadership role.
McDonald's USA Crowns 2012 U.S. Supplier of the Year
McDonald's USA recently announced that it has selected Peterson Farms, a leading fruit supplier for many of McDonald's restaurants, as the 2012 U.S.
McDonald's Sees Global Sales Increase 2.4% in November
McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S.
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
McDonald’s is New Official Restaurant Sponsor of NFL
Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL.
Moshi Monsters Crawl into McD's Happy Meals for LTO
Mind Candy, creator of the globally-successful Moshi Monsters franchise, and McDonald's USA LLC, the nation's leading foodservice provider, announces ...
McDonald's President Jan Fields to Leave the Brand
McDonald's Corporation announces that Jeff Stratton, currently global chief restaurant officer, will succeed Jan Fields as president of McDonald's USA...
McDonald's Lends a Hand to Hurricane Sandy Victims
McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.
Windy City Named Hot Spot for McD’s All American Games
The McDonald’s All American Games will stay in Chicago through 2015.
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