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The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
McDonald's to Host Family Health & Safety Day in Arizona
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecede...
McDonald's Plays Ahead of Nutrition Curve
Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was on...
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Beverages Spur Growth for McDonald's in Q2
During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage pr...
Bacon Sundae Boosts BK's Quality Perception
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S.
McDonald's Named Most Effective Brand
For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today...
McDonald’s Selects HME as Supplier of the Year
McDonald’s selected HM Electronics, Inc. (HME) as its 2011 Equipment Supplier of the Year.
National Pork Board Disappointed by McDonald’s
The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.
HSUS Applauds McDonald's Gestation Crate Elimination
The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...
Subway Leads Industry in Familiarity, Product Quality
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...
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