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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's President Jan Fields to Leave the Brand
McDonald's Corporation announces that Jeff Stratton, currently global chief restaurant officer, will succeed Jan Fields as president of McDonald's USA...
McDonald's Lends a Hand to Hurricane Sandy Victims
McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.
Windy City Named Hot Spot for McD’s All American Games
The McDonald’s All American Games will stay in Chicago through 2015.
For Subway and Dunkin' Donuts, Simple is Best
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by ...
Chefs Use McDonald's Ingredients for Charity
McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to...
Monopoly at McDonald's Returns with One-in-Four Odds
The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S.
McDonald's to Host Family Health & Safety Day in Arizona
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecede...
McDonald's Plays Ahead of Nutrition Curve
Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was on...
Starbucks Holds $87.4M in Impact Media Value
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch r...
Beverages Spur Growth for McDonald's in Q2
During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage pr...
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
In the Store
Women in Foodservice
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Delivery Turns Plane Delay Into Pizza Party
Mexican Fast Casual Miguel’s Jr. Stays True to Its Roots
Fatburger Adds New Burger and Shake For Summertime
Bowl of Heaven Partners with Fransmart to Drive Growth
Pieology Pizzeria Opens Second Fresno, California Store
Slapfish Focuses Growth in Southern California
Transport Foods Safely During Risky Summer Months
Eat'n Park Offers 99-Cent Kids' Meals For June
Jack's Unveils New Items With Ad By Breaking Bad Director
Coffee Bean Enters Japanese Market
Ones to Watch