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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald's Sees Global Sales Increase 2.4% in November
McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S.
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
McDonald’s is New Official Restaurant Sponsor of NFL
Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL.
Moshi Monsters Crawl into McD's Happy Meals for LTO
Mind Candy, creator of the globally-successful Moshi Monsters franchise, and McDonald's USA LLC, the nation's leading foodservice provider, announces ...
McDonald's President Jan Fields to Leave the Brand
McDonald's Corporation announces that Jeff Stratton, currently global chief restaurant officer, will succeed Jan Fields as president of McDonald's USA...
McDonald's Lends a Hand to Hurricane Sandy Victims
McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.
Windy City Named Hot Spot for McD’s All American Games
The McDonald’s All American Games will stay in Chicago through 2015.
For Subway and Dunkin' Donuts, Simple is Best
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by ...
Chefs Use McDonald's Ingredients for Charity
McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to...
Monopoly at McDonald's Returns with One-in-Four Odds
The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S.
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