McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

DTT has been working closely with the McDonald’s brand since the company’s inception in 1999.

Since then, DTT has become the leading provider of surveillance technology, Managed Services and Loss Prevention solutions for the restaurant industry, with over 27,000 locations...

McDonald's restaurant in Riverside, California, today was awarded LEED (Leadership in Energy and Environmental Design) Gold certification.

The restaurant, located at 2242 University Ave., became the first McDonald's west of the Mississippi, and...

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands,...

McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.

This morning in Innsbruck, Austria, the site of the inaugural 2012 Youth Olympic Games, McDonald’s President and COO Don Thompson announced the renewal of the brand’s Olympic...

Northern California McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area. Beginning January 2, all local McDonald’s restaurants throughout Northern California will be...

January 2012

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat...

January 2012

Late last year, McDonald’s announced that it would launch in 645 California stores its own TV channel that broadcasts news, sports, and local-interest stories. The move resonated loudly across the industry, signaling that food alone might not be the future of quick-serve dining rooms....

January 2012

Just so you know I read something other than comic books and cereal boxes, I was reading some heavy philosophy and business books the other day. That proverbial light bulb went on, I got to thinking about some service experiences I recently encountered, and a column was born.

Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area.

Beginning Monday, January 2, all local McDonald’s restaurants throughout Northern California will be...

McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through the company's actions and collaboration with suppliers, experts, and the food industry as a whole.

The 2011 Scorecard highlights...

On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.

Neil Golden, chief marketing officer for McDonald’s USA, announced the new campaign yesterday on McDonald’s @McDListenTour Twitter...

December 2011

Ah, December. The month of happy faces, snow on tongues, warm giving, good food, loved ones, quiet reflection, The Christmas Carol, talking pets on Christmas Eve, and more sales.  

Enter January. The bills are due and there’s bad weather, lower sales, colds, and nothing to do...

December 2011

1. Roark Capital Buys Arby’s

With concerns about the economy running high, restaurant industry mergers and acquisitions dipped noticeably...

Google announced the launch of its Google+ Pages earlier this month as an opportunity for brands to get involved with the search giant’s new social network. 

And while a recent study shows that a majority of the world’s top 100 brands have already launched a Google+ Page...

This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.

"Like" QSR on Facebook to access a photo from the event!...

November 2011

For most American restaurants, tea had become something of an afterthought among nonalcoholic beverages.

Sure, tea is the world’s No. 2 beverage, second only to water. But as quick-service and fast-casual eateries focused on the expanding number of carbonated drinks and growing...

Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 2011 (or, in Starbucks’ case, the beginning of fiscal 2012).

Here are a few things to learn about the industry from the results.

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McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDonald's Fries with for a chance to win $25,000 and make their crispy, golden dreams come true. Consumers nationwide can enter...

McDonald’s USA introduces two delicious new beverages to its McCafé beverage line today – Peppermint Mocha and Peppermint Hot Chocolate. The cheerful drinks mark an exciting launch for McCafé, as the brand’s first specialty seasonal beverages. New McCafé Peppermint Mocha and...