McDonald's

Waging War

Protests bring attention to quick-service wages.

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Hundreds of fast-food workers in New York City early this month protested low wages and the inability to unionize. It was just one of myriad demonstrations that have unfolded across the country in recent months as workers rally against what they perceive to be unsatisfactory workplace conditions.

While experts don’t believe quick-service work stoppages will find much, if any, large-scale traction, they warn that major operators like McDonald’s, Chipotle, and Taco Bell should still take wage disputes seriously.

Java Jive

We love our coffee in the U.S.

Whether the java is hot or cold, plain or flavored, we’re guzzling, sipping, gulping, and otherwise downing north of 400 million cups of Joe every day. In fact, a survey from the National Coffee Association (NCA) indicates that coffee has moved ahead of soft drinks as the most popular U.S. beverage, enjoyed by an estimated 73 percent of consumers at least once a week in early 2012.

12 for ’12

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

An Economy in Flux

The economic recovery isn’t lighting a fire under anyone’s feet, but the economy did at least improve, albeit slightly.

McDonald's Sees Global Sales Increase 2.4% in November

McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S. sales up 2.5 percent, Europe up 1.4 percent, and Asia/Pacific, Middle East, and Africa up 0.6 percent.

"McDonald's is a destination for more than 69 million customers every day because we offer great-tasting, high-quality food in increasingly modern and appealing restaurants," says McDonald's president and CEO Don Thompson.

Lessons in Facebook

McDonald's social media campaign nets up to four times its initial investment.

McDonald's supported the lunch daypart in its new Facebook ad campaign.
McDonald's used Facebook to try to lure workers to its restaurants for lunch.

Most brands have been on Facebook for years, but a campaign earlier this year helped McDonald’s prove that quick serves can achieve a big return on investment on the popular social-media site.

The fast-food heavyweight saw an increase in sales and guest counts after its campaign, which ran from April 17 to May 29 and encouraged people to take their lunch hour back and enjoy it at McDonald’s. The campaign’s return was up to four times the company’s initial investment.

Lasting Impressions from Roy Bergold

Now I don’t have a suit or a job. QSR, in an effort to offer you, the reader, some new voices to hear from, has decided to discontinue this column. Egad! I’m canceled. I’ve never been canceled.

Seven years and 84 columns. That’s a great run for any writer. I’m flattered and grateful for the opportunity to talk to you.

So, for my last column, I decided to try to summarize Roy’s Human Resources Manual into about 1,000 words. What follows is what I have been preaching for the last seven years about people.

Fancy Fast Food

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions to healthy, fresh food and drink offerings.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

McDonald’s is New Official Restaurant Sponsor of NFL

Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL. As part of a multi-year agreement, McDonald’s will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising. The sponsorship kicks off this December with a Chicken McNugget Pro Bowl Promotion at participating McDonald’s restaurants across the country.    

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