This is not the 1950s. Women aren’t confined to the home, cooking, cleaning, and caring for the kids (unless they want to, of course), nor can they only find work as secretaries in a male-dominated corporate world. No, today, women have power: They can balance work and family life; they can excel in any profession; and, just like men, they can own their own businesses.
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This month’s issue talks about demographics and how quick-service customers have changed over the years. You can find numbers and charts in another part of the magazine, so I thought it would be fun to give you my perspective on the changes, considering I started at McDonald’s in 1969 as a field marketing manager and retired in 2001. Thirty-two years of quick service—I saw a lot of changes.
McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.
"Our hearts go out to everyone in the East Coast community, including our employees, customers, and suppliers, who have been impacted by this devastation," says Don Thompson, McDonald's CEO. "We are part of the fabric of these communities and committed to doing what we can to help those so affected by this disaster."
The McDonald’s All American Games will stay in Chicago through 2015. After Windy City fans shattered the event’s attendance record in 2011, and returned in-force for the 2012 Games, McDonald’s and the United Center agreed to a two-year contract extension, including an option to renew in 2016.
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by U.S. consumers (ranking No. 2 out of 25 industries) according to results from the third annual Global Brand Simplicity Index.
The study, released by global strategic branding firm Siegel+Gale, also found that despite their simplicity, quick-service restaurants stand to gain $2.6 billion more from consumers who said they are willing to pay more for even simpler experiences.
McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to create a one-night-only gourmet dining experience to benefit Ronald McDonald House Charities of the Bay Area and Harvest from the Heart. The event, held at the California Culinary Academy, showcased McDonald’s high-quality ingredients through unexpected and innovative recipes and presentation.
The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.
The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S. restaurants, bringing with it one-in-four odds of winning, multiple ways to play, and more than $300 million in cash and great prizes. The excitement begins in restaurants September 25 and continues in-stores until October 22 and online until 11:59:50 p.m. on November 3, 2012.
The 2012 Monopoly Game Pieces can be found on menu favorites including:
Big Mac, Filet-O-Fish, 10 and 20-piece Chicken McNuggets, and Large Fries
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecedented child safety event that will give away 20,000 bicycle helmets.
Parents that visit their local McDonald's restaurant with their children, ages 5 – 10, will receive a free bicycle helmet provided by the Arizona Chapter of American Academy of Pediatrics (AzAAP).
Breakfast is on a roll.
Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.
Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.