McDonald's

Lasting Impressions from Roy Bergold

Now I don’t have a suit or a job. QSR, in an effort to offer you, the reader, some new voices to hear from, has decided to discontinue this column. Egad! I’m canceled. I’ve never been canceled.

Seven years and 84 columns. That’s a great run for any writer. I’m flattered and grateful for the opportunity to talk to you.

So, for my last column, I decided to try to summarize Roy’s Human Resources Manual into about 1,000 words. What follows is what I have been preaching for the last seven years about people.

Fancy Fast Food

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions to healthy, fresh food and drink offerings.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

McDonald’s is New Official Restaurant Sponsor of NFL

Football fans have even more to celebrate this NFL season at McDonald’s, the new Official Restaurant Sponsor of the NFL. As part of a multi-year agreement, McDonald’s will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 Team logos in its marketing and advertising. The sponsorship kicks off this December with a Chicken McNugget Pro Bowl Promotion at participating McDonald’s restaurants across the country.    

Moshi Monsters Crawl into McD's Happy Meals for LTO

Mind Candy, creator of the globally-successful Moshi Monsters franchise, and McDonald's USA LLC, the nation's leading foodservice provider, announces a promotional partnership that will feature premium characters within McDonald's Happy Meals at participating restaurants across North America.

A New Age for Women

This is not the 1950s. Women aren’t confined to the home, cooking, cleaning, and caring for the kids (unless they want to, of course), nor can they only find work as secretaries in a male-dominated corporate world. No, today, women have power: They can balance work and family life; they can excel in any profession; and, just like men, they can own their own businesses.

Quick Service, Past and Present

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This month’s issue talks about demographics and how quick-service customers have changed over the years. You can find numbers and charts in another part of the magazine, so I thought it would be fun to give you my perspective on the changes, considering I started at McDonald’s in 1969 as a field marketing manager and retired in 2001. Thirty-two years of quick service—I saw a lot of changes.

McDonald's Lends a Hand to Hurricane Sandy Victims

McDonald's Corporation announced it will contribute to Hurricane Sandy disaster relief efforts with a donation of $500,000 to the American Red Cross.

"Our hearts go out to everyone in the East Coast community, including our employees, customers, and suppliers, who have been impacted by this devastation," says Don Thompson, McDonald's CEO. "We are part of the fabric of these communities and committed to doing what we can to help those so affected by this disaster."

Windy City Named Hot Spot for McD’s All American Games

The McDonald’s All American Games will stay in Chicago through 2015. After Windy City fans shattered the event’s attendance record in 2011, and returned in-force for the 2012 Games, McDonald’s and the United Center agreed to a two-year contract extension, including an option to renew in 2016.

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