McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant executives at the annual Best Practices Conference. The winners represent best in class for their human capital practices in their segment in the...

McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.

The cheerful drinks mark an exciting launch for McCafe, as the brand's first specialty seasonal beverages. New...

Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative blend of music at dance clubs and parties across America.

Music and big burger lovers can vote online daily for their favorite DJ...

November 2011

Wendy’s tries to become a kids’ place. Pizza Hut adds salad and pasta. Everybody changes their look, and now Burger King hangs up the High King.

Why do we make these kind of sweeping changes in our brands?

Well, sure, we do it to increase our market share by causing...

It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why nutrition is important.

The burger giant announced plans in July to overhaul its Happy Meal with a reduced fry serving and...

Earlier this year, the city of Cleveland banned added trans fats at restaurants citywide. But the ban didn’t stand; the state of Ohio banned the ban in its proposed state budget, adding an amendment that would prevent municipalities from regulating ingredients quick serves could use.

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After two years of testing in Los Angeles, San Diego, and Las Vegas, McDonald’s will launch its own in-store television network in 645 California stores later this year.

The McDonald’s Channel is expected to reach nearly 20 million people each month and integrate online and...

Boneless pork and barbecue-sauce-loving fans have reason to rejoice today. For the second time in as many years, the McRib sandwich has returned nationwide to participating McDonald's restaurants through November 14.

The McRib—a boneless pork patty made from USDA-inspected...

McDonald’s Corporation and vice chairman and CEO Jim Skinner were selected as the Lawyers’ Committee for Civil Rights Under Law’s 12th Annual A. Leon Higginbotham Corporate Leadership Award Honorees for exemplary corporate leadership in advancing equal opportunity...

In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emerging markets where less industry saturation and competition exists. As chains seek to establish footholds in these untapped markets, they are...

The National Restaurant Association added Steven Hilton, vice president of government relations for McDonald’s Corporation, to its Board of Directors. Hilton was inducted at the Association’s fall 2011 board meeting in Washington, D.C., last month and will serve through December 31,...

October 2011

Quick serves across the country are still struggling to figure out how to accommodate the menu-labeling mandate, which will require them to be transparent about their calories. But some operators say customers will soon want a new kind of count posted for the public to see: size of the...

October 2011

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on...

The Monopoly Game at McDonald's is back in nearly 14,000 U.S. restaurants starting tomorrow, bringing with it one in four odds of winning, multiple ways to play, and millions of prizes everyday. This year, customers can find Monopoly Game Pieces on new and old menu favorites including the...

September 2011

As consumers increasingly seek healthy, great-tasting food, it seems that more chefs and restaurant operators are looking to fruit as a perfect ingredient for menu items.

The health benefits are obvious. Most fruit is low in fat, sodium, and calories; full of vitamins and minerals; and...

With the 63rd annual Emmys slated for Sunday, it seems appropriate that the quick-serve industry also celebrate its top awards—from Zagat.  

This year’s results of the National Fast Food Restaurant Survey showed that several quick-serve categories are becoming...

Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry on social media are positive.

A new study by New York City–based research firm Amplicate, “Public Opinion on Fast Food Chains...

September 2011

A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each...

McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effective September 30, 2011. Easterbrook, 44, is joining the privately owned Gondola Group and will assume operational leadership of the...

As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchising of restaurant brands continues to be a major avenue pursued by chains. As a result of the recession franchisors began commonly offering...