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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
National Pork Board Disappointed by McDonald’s
The president of the National Pork Board said Thursday he is disappointed in the announcement earlier in the day by McDonald’s Corp.
HSUS Applauds McDonald's Gestation Crate Elimination
The Humane Society of the United States prefers a shorter time frame but still welcomes news from McDonald’s that the company has created a definite t...
Subway Leads Industry in Familiarity, Product Quality
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...
McDonald’s “Love Story” Wins Effie Marketing Award
The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala.
McDonald’s Partners with Rock ‘n’ Roll Marathon Series
Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as th...
Drive-Thru Performance Study 2012 Set to Launch
Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...
Burger-Crowdsourcing At McDonald's Germany
Every brand dreams of creating the next big social media sensation.
McDonald’s Debuts on EPA’s List of Top Green Partners
NFSSC Chooses McDonald’s Strong as Keynote Speaker
The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S.
Metro McDonald's Launches on the Las Vegas Strip
Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.
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ProStart Students Put to the Test in NRAEF Competition
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Burger 21 Opens Second Restaurant in South Florida
Cooper-Atkins Supports Troops With Coffee Donations
HoneyBaked Ham Co Preps For Growth
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