McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

McDonald's Operator Reveals What's to Come in Atlanta

After 47 years with McDonald’s, JM Owens decided it was finally time to take on a formal leadership role.

Owens—who joined the brand as an hourly team member in 1966, opened his first unit in 1984, and now owns eight locations across the Atlanta area—recently assumed the position of president of the Greater Atlanta McDonald’s Operators Association.

10 Trends for 2013

The menu items, promotional tools, and business strategies that will affect quick serves this year.

Menu items like Wendy's Berry Almond Chicken Salad use popular buzzwords.
Wendy's used the popular buzzword "fresh" to promote its Berry Almond Chicken Salad. Wendy's

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.

The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.

McDonald's USA Crowns 2012 U.S. Supplier of the Year

McDonald's USA recently announced that it has selected Peterson Farms, a leading fruit supplier for many of McDonald's restaurants, as the 2012 U.S. Supplier of the Year.

McDonald's revealed the U.S. Supplier of the Year Award at the recent U.S. Supplier Summit, an annual gathering of key U.S. McDonald's suppliers and distributors, held in Schaumburg, Illinois, near its Oak Brook headquarters.

Waging War

Protests bring attention to quick-service wages.

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Hundreds of fast-food workers in New York City early this month protested low wages and the inability to unionize. It was just one of myriad demonstrations that have unfolded across the country in recent months as workers rally against what they perceive to be unsatisfactory workplace conditions.

While experts don’t believe quick-service work stoppages will find much, if any, large-scale traction, they warn that major operators like McDonald’s, Chipotle, and Taco Bell should still take wage disputes seriously.

Java Jive

We love our coffee in the U.S.

Whether the java is hot or cold, plain or flavored, we’re guzzling, sipping, gulping, and otherwise downing north of 400 million cups of Joe every day. In fact, a survey from the National Coffee Association (NCA) indicates that coffee has moved ahead of soft drinks as the most popular U.S. beverage, enjoyed by an estimated 73 percent of consumers at least once a week in early 2012.

12 for ’12

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

An Economy in Flux

The economic recovery isn’t lighting a fire under anyone’s feet, but the economy did at least improve, albeit slightly.

McDonald's Sees Global Sales Increase 2.4% in November

McDonald's Corporation announced that global comparable sales increased 2.4 percent in November, with U.S. sales up 2.5 percent, Europe up 1.4 percent, and Asia/Pacific, Middle East, and Africa up 0.6 percent.

"McDonald's is a destination for more than 69 million customers every day because we offer great-tasting, high-quality food in increasingly modern and appealing restaurants," says McDonald's president and CEO Don Thompson.

Lessons in Facebook

McDonald's social media campaign nets up to four times its initial investment.

McDonald's supported the lunch daypart in its new Facebook ad campaign.
McDonald's used Facebook to try to lure workers to its restaurants for lunch.

Most brands have been on Facebook for years, but a campaign earlier this year helped McDonald’s prove that quick serves can achieve a big return on investment on the popular social-media site.

The fast-food heavyweight saw an increase in sales and guest counts after its campaign, which ran from April 17 to May 29 and encouraged people to take their lunch hour back and enjoy it at McDonald’s. The campaign’s return was up to four times the company’s initial investment.