McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help plant trees at the same time.

The new “Smurf the Earth” program in the U.S. will encourage kids to order Apple...

Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth.

The...

August 2011

A discovery thousands of times smaller than a human hair could completely redefine how restaurants serve their food. But it might also usher in one of the biggest controversies in food safety the industry has seen in years.

August 2011

The alarm goes off, the sun is just peeking over the horizon, and you leap out of bed to face another lousy day in paradise. After you wash up for the day ahead, you tear open the closet door to find your manager’s uniform is gone. You know you brought it home from the cleaners and hung it...

August 2011

August 2011

August 2011

August 2011

The top quick-serve and fast-casual brands in the nation.

August 2011

McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  

In a webcast featuring McDonald’s USA president Jan Fields and director of nutrition Cynthia Goody, the company announced that it...

McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMeal.com site. The site has games and videos relating to the company’s products.

The commercials show Ronald interacting...

Restaurant brands participating in the National Restaurant Association’s (NRA) recently announced “Kids LiveWell” initiative are confident that the health-infused measure will help boost their...

When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorship on a healthy, active lifestyle for kids through its new Champions of Play for the Olympic Games initiative.

The initiative will be...

July 2011

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-...

July 2011

Pop culture has not been kind to the quick-service industry.

From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of...

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5....

Ronald McDonald House Charities Northern California (RMHCNC) and local Northern California McDonald’s restaurants recognized nearly 150 exceptional high school seniors, who received more than $170,000 in college scholarships on Saturday, June 18, 2011, at the West Steps of the...

McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S. up 2.4 percent; Europe up 2.3 percent; and Asia/Pacific, Middle East, and Africa up 4.3 percent.

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed...

Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose Alberto Velez, CEO of Cementos Argos, S.A., as an independent...