McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

 McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry Lemonade on May 9.

McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice president of McDonald's corporate relations.

In her new role, Coffing will be the chief communications officer for McDonald's and...

June 2011

Billions and billions sold. A veritable room full of creative awards, including the 4A’s “Best Five Year Campaign,” Advertising Age’s “Best Campaign of the Twentieth Century,” and the second-best Spokesclown of the Twentieth Century—not to mention a mess...

June 2011

When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later. But in a sign of the times—in which more businesses than not are undergoing major technological...

June 2011

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own....

Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.

Pokémon fans visiting North American McDonald's locations June 17-July 7 can purchase a Happy Meal featuring one of eight McDonald's...

Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a...

McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform. The company debuted the new platform yesterday at its First Taste Event in New York City.

McCafé beverages, chicken-based options, and salads have all been placed under...

McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S. up 4.0 percent; Europe up 6.5 percent; Asia/Pacific, Middle East, and Africa up 6.5 percent.

May 2011

Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.”

One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball...

May 2011

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to...

May 2011

Imagine this: You walk into a McDonald’s for a quick bite on a workday. The place is busy, and customers are unwrapping their food at the tables and biting into burgers, salads, and wraps. But when you push to the counter, there is no one there to take your order. No cashier smiling at you...

Recent government crackdowns on Chipotle and Pei Wei that forced both concepts to at least temporarily close locations have reminded restaurant operators that the government is taking illegal immigration very seriously.

The two incidents, in which illegal immigrants were found to be in...

With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the minds of operators as they increase their marketing efforts toward children.

Kem Clark, president and owner of Omnicor Inc., says her...

While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customers regularly visit...

April 2011

There is a constant murmur during the July 27, 2010, Congressional hearing before the Committee on Energy and Commerce. As politicians shuffle in and out from their burgundy leather seats, Ken Feinberg, made famous for distributing insurance claims to 9/11 victims and their families, stays still...

McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during a hiring event on April 19.  

The one-day event will seek to bring in and hire a combination of both...

April 2011

In 2007, Ludo Lefebvre did what no businessman should ever do: He made an important business decision out of fear.

Faced with the opportunity to use millions of dollars in investments to open a restaurant, the Los Angeles–based celebrity chef balked at committing himself to 10...

April 2011

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t...

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a...