There’s a man who panhandles at a North Carolina grocery store every day, even in the intense, humid summers. His faithful dog, Sugar, keeps him company as passing motorists hand him money or maybe a small bag of groceries.
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
Stella has a really nice sub sandwich franchise in a strip mall in a medium-sized city. There’s a lot of parking and foot traffic. She serves hot and cold subs, chips, drinks, and cookies. The subs are great.
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.
McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.
During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage products. Despite the lackluster global consumer marketplace, he said beverage sales continue to be a “key contributor to growth.”
The new Cherry Berry Chiller helped drive beverages sales, on top of last year’s strong sales from the company’s introduction of McCafe Frozen Strawberry Lemonade, Thompson said. “Clearly the beverage platform has quite a bit of resonance and it is being looked at by many markets around the world.”
Visually, the five interlocking rings that have become synonymous with the Olympic Games are fairly simple, but they deliver an iconic message. They speak to thrilling competition, achievement at the highest level, and the pride and patriotism of nations. The rings have come to be one of the world’s most recognizable symbols—fitting given that the Olympics are one of the world’s strongest brands.
There’s nothing quite as revitalizing as a cold drink on a hot summer afternoon. These days, however, restaurant guests are looking for more than just refreshment from their cold beverages. They are seeking fewer calories, healthful options, or, perhaps, a jolt of energy.
Cold beverages, particularly carbonated ones, have been part and parcel of quick-service restaurants from the time the first units opened. Coca-Cola, for instance, has been served at White Castle since 1921, the year the business began.
With economic and climate pressures forcing commodity costs upward, many quick-serve C-suites are facing the grim task of raising menu prices. But with fears that such increases could impact sales and customer loyalty, executives are left to figure out how to best introduce these higher prices.
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S. on June 14, initially seemed to have little impact on consumer perception.
But over the past two weeks, the chain has had a significant run up in its quality perception with fast-food eaters.
For the second year in a row, fast food giant McDonald's was named the most effective brand in the Effie Effectiveness Index, which was released today.
The brand was also ranked No. 4 in the most effective global advertisers segment.
Launched in 2011 by Effie Worldwide and Warc, a global marketing intelligence service, the Effie Index recognizes the most effective marketing communications ideas from around the world.