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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Testing Phase-Out of Foam Cups
In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald's Corp.
McDonald’s Celebrates its Sustainable Supply Chain
McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who address challenge...
McDonald’s Debuts Shamrock Shake Nationwide
Today, for the first time ever, McDonald’s classic Shamrock Shake is officially available at participating McDonald’s restaurants nationwide.
McDonald's Awards Lucky Customer $25,000
To celebrate McDonald's French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of th...
Harsha Agadi Named Executive Chairman of Quiznos' Board
Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V.
McDonald’s to Phase Out Gestation Stalls for Pigs
McDonald's Hosts Flavor Battle National DJ Competition
A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion.
McDonald's Premieres Chicken McBites
Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites.
New Products, Store Changes to Drive McDonald’s in 2012
McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store...
McDonald's Offers Fruit in Every Happy Meal
Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments...
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