McDonald's

Chefs Use McDonald's Ingredients for Charity

Ryan Scott, Market & Rye executive chef and former "Top Chef" contestant, uses McDonald's raw ingredients at a McDonald's culinary event for charity. Tomas Ovalle/Invision for McDonald's/AP Image

McDonald’s of the Greater Bay Area invited three well-known Bay Area chefs to use the very same ingredients you would find in your local McDonald’s to create a one-night-only gourmet dining experience to benefit Ronald McDonald House Charities of the Bay Area and Harvest from the Heart. The event, held at the California Culinary Academy, showcased McDonald’s high-quality ingredients through unexpected and innovative recipes and presentation.

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

Monopoly at McDonald's Returns with One-in-Four Odds

The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S. restaurants, bringing with it one-in-four odds of winning, multiple ways to play, and more than $300 million in cash and great prizes. The excitement begins in restaurants September 25 and continues in-stores until October 22 and online until 11:59:50 p.m. on November 3, 2012.

The 2012 Monopoly Game Pieces can be found on menu favorites including:

            Big Mac, Filet-O-Fish, 10 and 20-piece Chicken McNuggets, and Large Fries

McDonald's to Host Family Health & Safety Day in Arizona

McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecedented child safety event that will give away 20,000 bicycle helmets.

Parents that visit their local McDonald's restaurant with their children, ages 5 – 10, will receive a free bicycle helmet provided by the Arizona Chapter of American Academy of Pediatrics (AzAAP).  

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.

McDonald's Plays Ahead of Nutrition Curve

Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was one of the first to proactively do so nationwide.

McDonald’s, however, sees its move more as a sign of the times, realizing that consumers are more concerned than ever with what and how much they’re eating.

“We know our customers want to know more about our food and beverages and our menu,” says Molly McKenna Jandrain, director of public relations for McDonald’s USA.

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

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