Menchie's

Menchie’s Celebrates Opening of Store No. 200

Menchie’s announced the opening of its 200th location worldwide. The store marking this milestone is Menchie’s Westfield Marion Centre located in Adelaide, South Australia.

Today Menchie’s is spreading smiles in six countries and 31 states, and it has achieved this milestone within five years from when Menchie’s began serving smiles in California.

Menchie’s Reaches 100th Store Milestone

Menchie’s began its franchising initiative three short years ago, following the wildly successful opening of its first store in Valley Village, California, a year earlier. Menchie's attributes its success to the creation of a unique in-store experience that promote smiles and revolutionary tastes and a virtual online engagement that affords loyal fans more access to Menchie’s whenever they want it. The unsurpassed brand position that Menchie’s now firmly maintains has catapulted the concept to become the fastest growing self-serve frozen yogurt franchise worldwide.

Menchie’s Revamps its Strategy with a Toy Story

In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger.

“Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says.

To that effect, the frozen yogurt brand overhauled its business strategy with two permanent additions last week: collectible toys and new monthly flavors.

CEOs Miss What Motivates their Team

According to a new survey by ExecuNet Inc., a professional network for C-level executives, non-CEO C-suite members cite work-life balance, their work location, and relationships with coworkers and subordinates as motivation for their jobs.

CEOs, however, seem to believe that cash compensation, liking the actual work they do, and trust with the company’s owner are motivating factors. This apparent disconnect in how CEOs and C-level executives approach their jobs, some insiders say, could have a big impact on overall business operations.

In the Crosshairs: Kids’ Marketing

The demand for regulating quick serves' marketing to kids is growing.

Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.

The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.

Menchie's Gives Smiles to Customers

Menchie’s, the nation’s fastest growing self-serve frozen yogurt chain with more than 70 stores coast to coast and plans to open more than 100 stores in the next six months, announced the launch of mySmileage, an innovative loyalty and email marketing platform tailored to meet the growing affinity Menchie’s commands from its cult-like following nationwide.

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