Menchie’s has more than 185 stores spreading smiles worldwide and an additional 400 stores currently under development. Opening an average of 10 stores per month, the company projects to have 300 stores open by the end of 2012, positioning Menchie's as a global leader in its industry.
Quick-serve CEOs usually get the final say when their companies make big moves or decisions, but experts say executives must maintain strong personal networks to help guide those everyday decisions.
Menchie’s began its franchising initiative three short years ago, following the wildly successful opening of its first store in Valley Village, California, a year earlier. Menchie's attributes its success to the creation of a unique in-store experience that promote smiles and revolutionary tastes and a virtual online engagement that affords loyal fans more access to Menchie’s whenever they want it. The unsurpassed brand position that Menchie’s now firmly maintains has catapulted the concept to become the fastest growing self-serve frozen yogurt franchise worldwide.
In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger.
“Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says.
To that effect, the frozen yogurt brand overhauled its business strategy with two permanent additions last week: collectible toys and new monthly flavors.
According to a new survey by ExecuNet Inc., a professional network for C-level executives, non-CEO C-suite members cite work-life balance, their work location, and relationships with coworkers and subordinates as motivation for their jobs.
CEOs, however, seem to believe that cash compensation, liking the actual work they do, and trust with the company’s owner are motivating factors. This apparent disconnect in how CEOs and C-level executives approach their jobs, some insiders say, could have a big impact on overall business operations.
Menchie’s and its collection of franchise investors are savoring the sweet taste of successful expansion. Together they are boosting the brand’s franchise footprint in 2011, celebrating the opening of its 76th store.
Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.
The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.
Menchie’s, the nation’s fastest growing self-serve frozen yogurt chain with more than 70 stores coast to coast and plans to open more than 100 stores in the next six months, announced the launch of mySmileage, an innovative loyalty and email marketing platform tailored to meet the growing affinity Menchie’s commands from its cult-like following nationwide.
Menchie’s announced a nationwide fundraiser that will support disaster relief efforts in Japan. On April 9, participating Menchie’s stores will donate 10 percent of sales to the American Red Cross, helping support the organization’s ongoing aid to Japan.