May 22, 2013

Mimi's Cafe

Bob Evans Sells Mimi's Cafe to LeDuff America for $50M

Bob Evans Farms announced it had entered into a definitive agreement for the sale of its Mimi's Cafe restaurant chain to LeDuff America (LDA).   

Mimi's Cafe is a French-inspired casual-dining restaurant with 145 locations in 24 states, primarily in the West and...

The Sum of Its Parts
January 2013

Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.

The new store-within-a-store concept—where guests can opt for a grab-and-go experience, a French bakery with...

Restaurants Feeling Heat From Retail Competition

Restaurants and retailers have a long history of competing over consumers' share of stomach. That competition becomes particularly intense late in the day, when busy families must decide what's for dinner. If money is tight, retailers often win the family dinner battle by offering...

Bastille Day Marches Into Mimi's Cafe

Mimi's will debut its Tour de Provence menu, sparkling with French tastes, on Bastille Day. The culinary adventure kicks off July 14, in honor of the French Independence Day. Mimi’s is offering new French-inspired menus and a chance to win a trip to Provence, France. Mimi’s will...