It’s an oft-cited statistic: One in four Americans eats at a fast-food establishment each day—that’s nearly 79 million consumers, considering the latest national population data from the U.S. Census Bureau. And depending on one’s definition of “fast food,” that number could edge higher for the broader limited-service restaurant industry, which also includes fast casuals.
Moe's Southwest Grill
Along the Ohio River Road in Lesage, West Virginia, sits Hillbilly Hot Dogs, a destination stop for locals and tourists alike.
When winter hits, however, Hillbilly’s popular—and wildly distinctive—weenie stand sees a sharp, double-digit decline in revenue, says Sharie Knight, who opened the self-deprecating eatery with her husband, Sonny, in 1999. The sales drop is tough on the business, demanding ownership make some shrewd, strategic decisions to ensure the restaurant meets its annual financial targets.
“You really have to store your nuts,” Knight says.
“Welcome to Moe’s!” will soon be heard on the streets of Las Vegas when Moe’s Southwest Grill opens in the Summerlin Mall on Thursday, October 9 at 10965 Lavender Hills Drive Suite 120. To celebrate opening day, Moe’s will treat guests to a free side of queso with any purchase on Friday, October 10.
“Welcome to Moe’s!” can now be heard on the streets of Guatemala City for the first time. Moe’s Southwest Grill, the Mexican restaurant franchise opened its first location in Guatemala this summer.
Moe’s in Guatemala City is the first of 10 new restaurants to open in Guatemala, El Salvador, and neighboring Central American countries over the next eight years. The demand for southwestern cuisine has been growing in the Central American region since the first Moe’s location opened in Costa Rica in 2012.
Moe’s Southwest Grill, the fast-casual restaurant best known for its southwest fare, is building on its Famous Queso with the new Chili Con Queso at more than 550 participating locations for a limited time only. By pairing the queso with ground beef and jalapenos, Moe’s offers a new experience for queso fans. The new twist on the cheese dip will be featured in the Chili Con Queso Burrito, but Moe’s also invites guests to add it to any entrée or order it as a side.
Free Queso Day is back for the fifth year in a row at participating Moe’s Southwest Grill restaurants on Thursday, September 18. The fun, engaging fast-casual restaurant best known for its made-to-order southwest fare is offering a free six-ounce cup of Moe’s Famous Queso and complementary tortilla chips all day long at more than 550 participating locations, no purchase necessary.
Moe’s Southwest Grill signed 120 new franchise deals in the first six months of 2014, a record-breaking high for the brand. Moe’s continues its aggressive expansion this year with new restaurants being developed in significant markets, such as Baltimore, Boston, Chicago, Cincinnati, Houston, Pittsburgh, and Salt Lake City.
When it comes to developing a quick-service concept, Wingstop CEO Charlie Morrison understands that the economic model remains a large piece of the puzzle. In creating a strong franchise deal that fosters company growth, however, Morrison and many other quick-service leaders know that many other tiles complete the mosaic, including corporate support, marketplace differentiation, and sales momentum.
Lighter menu offerings at restaurants long ago moved from being a nice option for health-conscious customers to being the expectation of a sizeable chunk of the population. Increased consumer demand for more nutritious dining choices has sparked an industry-wide movement toward health-focused menu development.
Moe’s Southwest Grill, the restaurant franchise known for its southwest fare, has partnered with MonkeyMedia Software to deploy MonkeyCatering and MonkeyOnlineOrdering as the technology tools to support its catering online ordering and database platforms system wide.