Legions of moms are blogging—4 million of them in the U.S. alone, says Wendy Hirschhorn, CEO of New York City–based Wendy’s Bloggers, an organization that connects marketers with bloggers. But even though these bloggers wield significant influence with other moms, quick serves have not yet used the group to its fullest potential. “They don’t get to [cover] many restaurants, and that’s something they would all love to do,” Hirschhorn says of the bloggers in her network.
Moe's Southwest Grill
No operator wants to think about his restaurant catching on fire, a tornado destroying his roof, or an armed robber walking through his front door.
But to successfully deal with unexpected emergencies, quick-serve restaurants must have a plan in place long before an event happens.
The decisions operators, managers, and staff make in the heat of the moment can save the business and, even more importantly, potentially the lives of employees and customers.
Moe’s Southwest Grill announced the signing of a multiunit development deal that will bring eight Moe’s restaurants to Las Vegas within the next five years.
Native Las Vegas residents and long-time friends Joseph Ruggeroli and Mike Kelesis will open the restaurants, with the first location slated to open later this year.
Ruggeroli and Kelesis have been friends since they were teenagers and roomed together in college at Arizona State University.
Everyone loves a party, especially when it’s hosted by their favorite restaurant brand. With in-store events, quick-service and fast-casual brands from every corner of the industry can drive traffic into stores, while also ensuring future revenue increases and guest loyalty by letting customers in on free or discounted products.
Customers are constantly complaining about employees bickering with one another, serve times and incorrect orders are growing every day, and three of your best employees have quit in the last month. All of these problems have one thing in common: They can be the result of a staff that isn’t working together as an effective team.
“It’s not just how we serve the customer, but how we service each other. Customers really notice that,” says Bruce Schroder, executive vice president and COO at Jamba Juice.
Moe’s Southwest Grill, the restaurant franchise featuring fresh southwest fare, has selected Engauge, a full-service marketing agency for the digital and social age, as its media agency of record. The agency has already begun to work on the company’s national media planning and buying, and will also be responsible for media buying for the Philadelphia co-op, which is inclusive of eleven stores.
Fifty-four units opened; 165 franchises sold; more than 350 development agreements in the pipeline. That’s just a glimpse into the picture of growth Moe’s Southwest Grill has been painting over the past year.
Growing at a rate of 20 percent each year—and opening a new unit every five to six days—the Southwestern fast casual is taking the limited-service industry by storm, sitting at No. 3 in Technomic’s list of top Mexican chains.
And with plans to open its 500th location in Q1 of 2013, Moe’s doesn’t see a slowdown in its path.
Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.
Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.
In the spirit of QSR’s Year of Women in Foodservice initiative, we’re dedicating a monthly section to recognizing the issues that affect women in foodservice and the contributions they make in our industry. If you know a woman with an inspiring story to share or an issue you think needs to be addressed, send your ideas to YearofWomen@qsrmagazine.com.
The number of U.S. households with kids under 18 is about 39 million—33 percent of the country—and moms run more than twice as many single-parent households as dads.