May 19, 2013

Mooyah

Get in the Game
March 2013

Imagine a market of 173 million potential customers. Seventy-eight million of them are female (often the primary decision-maker in the family), 61 million are college students, and 29 million have an income of more than $100,000.

Seems like a no-brainer for operators, right?

MOOYAH Gives Guests a Kick in the Mouth

MOOYAH Burgers, Fries, & Shakes, a 40-plus-unit fast casual, will be the first restaurant chain in the country to roll out the anticipated Heinz Ketchup Blended with Real Jalapeño, with plans to offer the new condiment for a limited time only at all franchise locations nationwide starting...

MOOYAH Starts a Movement with New Turkey Burgers

MOOYAH—a 40-plus-unit, fast-casual, “better burger,” fries, and shakes chain—kicks off National Turkey Burger Month by announcing the “Turkeytarian Moo’vement,” a delicious way to introduce the brand’s all-natural Jennie-O turkey burger, which has...

Former Cici's COO Takes Over at MOOYAH

MOOYAH Burgers, Fries, and Shakes announced Bill Spae, formerly chief operating officer and chief development officer of Cici’s Pizza, will take the position of president and CEO.

Spae will begin the new role at MOOYAH on January 7, responsible for the brand’s strategic...

Mooyah Celebrates Franchisees at 2012 Convention

MOOYAH, a nearly 50-unit, fast-casual, “better burger,” fries and shakes chain, honored its outstanding employees and franchisees at the company’s 2012 convention, held in Frisco, Texas from November 13 to 15. The awards recognize the success of employees and franchisees in the...

New Mooyah Location Coming Soon to Plano, Texas

Jeff Kullman spent his career building new homes throughout Plano, Texas. Now the man who helped people realize the American dream of home ownership is investing in his old neighborhood to encourage another American classic: the perfect old fashioned burger, fries, and shake.

MOOYAH Beefs Up Business by Doubling Unit Count in 2012

MOOYAH Burgers, Fries, & Shakes may be twice the size it was in 2011—jumping from 25 to 50 locations in the span of a year—but the growth certainly isn’t double the trouble for the better-burger brand.

Rather, it’s double the opportunity, with plans to expand...

Former Marine Sets Up His Third Mooyah in Denton, Texas

Mooyah franchisee Aaron White is a lot of things to a lot of people. He’s the successful owner of the Richardson and Allen Mooyahs, a loving husband, a father of three young children, and a former U.S. Marine. He’s also the franchisee behind the second Mooyah in Denton, Texas...

New MOOYAH Set to Open Near Dallas-Fort Worth

North Richland Hills, Texas, fans of better burgers will soon enjoy a whole new reason to get “moo-ving” for lunch or dinner. This Labor Day weekend, MOOYAH is opening its doors.

The MOOYAH will open on Labor Day at 9127 Blvd. 26 in The Crossing shopping center at Precinct...

Mooyah's Mobile Ordering App Aligns With Expansion Efforts

Frisco, Texas–based Mooyah Burgers Fries Shakes, a rapidly expanding fast-casual burger chain, recently added a new mobile ordering application to help fuel its aggressive growth plans.

The native app, available for both iOS and Android and developed by...

Mooyah Poised for 60 Percent Growth in 2012

Mooyah--a 30-unit, fast-casual, better burger, fries, and shakes concept--has laid out an aggressive growth plan for 2012 that includes 20 additional units.

Mooyah Franchisee Opens Second Unit in Plano, Texas

Barry Newberg is a man who loves his MOOYAH, and his journey with the brand has been full of landmarks. Five years ago, Newberg opened the first MOOYAH in history to an eager crowd waiting for better burgers. Since then, he’s been among the top five franchise performers and beaten his year...

Top Movers & Shakers Under 30
May 2012

What’s hot in foodservice?

Ask the entrepreneurs of the Millennial generation. Their ideas reflect Gen Y values such as sustainability, nutrition, and charitable giving.

Their dedication is unwavering. Mary Lemmer skipped her high school prom to go to the Northeast and...

“HowDoYa Mooyah” is Brand’s First National Promotion

MOOYAH is excited to announce the launch of "HowDoYa MOOYAH," the brand's first-ever national promotion rewarding the concept's devoted guests by asking them how they like to experience MOOYAH best.

Guests who visit participating MOOYAH locations across the country from...

Moe’s Franchisees Bring Mooyah to West Hartford, CT

Over the summer, Hartford, Connecticut, residents were introduced to the state’s first MOOYAH, an upbeat better burger joint that’s been sweeping the nation off its feet with its craft burgers, fries, and shakes. In early March, Hartford County will have a second MOOYAH restaurant,...

New Texas Mooyah Finds Big Success

Burger lovers in Mansfield, Texas, have had to travel to get their MOOYAH fix, but now that the newest restaurant is officially open there, the drive is a quick one. The newest restaurant on 3300 East Broad Street at the intersection of Highway 360 and Broad Street has only been open for three...

Mooyah Opens New Texas Location

Mooyah Opens in Alabama

Virginia’s First Mooyah Comes to William & Mary

Brothers Gurpreet “P2” Sandhu and Gurbhagat “Gulu” Sandhu are two smart cookies. For one thing, Gulu has his PhD in chemical engineering and P2 studied finance and real estate at Virginia Commonwealth University. For another, they’re working together to open...

MOOYAH Burgers Coming to Florida

MOOYAH Burgers, Fries, and Shakes, the fast casual brand that currently has more than 22 locations across the country, is bringing its better burgers to the sunshine state.

Experienced restaurateurs Justin Church and David Tennyson have been awarded the rights to develop MOOYAH...