Mooyah

For the First Time, Mooyah Dips Its Toes in Int'l Waters

MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a three-tiered geographic objective to its next phase of 2013 expansion.

The expansion will include international markets for the first time in the company’s history. Included in this strategy are Middle East territories such as Dubai of the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar.

Development in Canada will start in the eastern portion of the country, with Latin America expansion geared towards Central and South America.

Mooyah Fans Play Chef to Create the Ultimate Burger

Mooyah, a fast-casual, “better burger,” fries, and shakes chain, is calling on its guests and social media fans to show off their inner chef and create the brand’s next Featured Burger, which will be showcased at Mooyah restaurants nationwide.

From March 27 to April 17, Mooyah invites fans of its Facebook fan page to go wild and create their ultimate Mooyah burger.

Get in the Game

Imagine a market of 173 million potential customers. Seventy-eight million of them are female (often the primary decision-maker in the family), 61 million are college students, and 29 million have an income of more than $100,000.

Seems like a no-brainer for operators, right?

MOOYAH Starts a Movement with New Turkey Burgers

MOOYAH—a 40-plus-unit, fast-casual, “better burger,” fries, and shakes chain—kicks off National Turkey Burger Month by announcing the “Turkeytarian Moo’vement,” a delicious way to introduce the brand’s all-natural Jennie-O turkey burger, which has 200 calories and 10 grams of fat.

To celebrate, Turkeytarian guests who visit participating MOOYAH locations across the country on Tuesday, January 22, 2013, will receive one free Turkey Burger (with any drink purchase).

Mooyah Celebrates Franchisees at 2012 Convention

MOOYAH, a nearly 50-unit, fast-casual, “better burger,” fries and shakes chain, honored its outstanding employees and franchisees at the company’s 2012 convention, held in Frisco, Texas from November 13 to 15. The awards recognize the success of employees and franchisees in the MOOYAH system, all of whom have helped spur a year of incredible growth for the “better burger” brand.

MOOYAH Beefs Up Business by Doubling Unit Count in 2012

MOOYAH Burgers, Fries, & Shakes may be twice the size it was in 2011—jumping from 25 to 50 locations in the span of a year—but the growth certainly isn’t double the trouble for the better-burger brand.

Rather, it’s double the opportunity, with plans to expand its reach and double its store count again in 2013.

Former Marine Sets Up His Third Mooyah in Denton, Texas

Mooyah franchisee Aaron White is a lot of things to a lot of people. He’s the successful owner of the Richardson and Allen Mooyahs, a loving husband, a father of three young children, and a former U.S. Marine. He’s also the franchisee behind the second Mooyah in Denton, Texas scheduled to open October 31.

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