June 19, 2013

Mooyah

While many concepts tend to focus on a carefully calculated, region-by-region expansion in their pursuit of brand growth, Texas-based burger company Mooyah Burgers plans to ride the “better-burger” wave from coast to coast in the next 10 years.

Mooyah announced that it signed...

This summer, residents of Burleson, Texas will have something new to “moo” about as the town’s first Mooyah moves into McAlister Square. Brothers-in-law Bailey McGuire and Frank Sciuto, will open the location in June, which will be located at 12632 S. Freeway on...

MOOYAH Burgers, Fries, and Shakes had a big year in 2010, with 17 open locations and six signed multiunit development agreements. There are plans to open up to 20 new locations in 2011.

Despite the massive slated growth of the chain, Alan Hixon, president of MOOYAH, says the expansion is...

MOOYAH Burgers, Fries, and Shakes announced its expansion into Arkansas and northern Louisiana. The brand, which has 15 open locations, just inked deals with six eager new franchisees in the states.

Scott Strzelecki, a Little Rock franchise development agent, is overseeing the new spots...

December 2010

Keeping crewmembers happy may not be on the top of an operator’s mind when he’s dealing with distribution issues and sales problems brought about by the recession, but new research suggests that it probably should be.

President Alan Hixon thinks so, and the chain got a head start by recently signing multiunit development agreements that will represent a total of 221 new locations.