Five Pillars Bolster Mooyah's Record Growth

There’s no doubt that better-burger brand Mooyah Burgers, Fries & Shakes is making some big “moo-ves” in the industry. In the first half of the year alone, the chain experienced a 10 percent unit increase, while at the same time granting 26 additional franchises stateside and three internationally. A total of 16 units are slated to open by year’s end in states like Oklahoma, Arkansas, and New Jersey, bringing the brand’s store count to 70.

Mooyah Out to Prove Social Drives Sales

The NCAA basketball tournament may be long past, but that doesn’t mean bracket-style competitions can’t drum up excitement.

Burger brand Mooyah Burgers, Fries & Shakes recently kicked off its “Mooyah Madness” contest, which pits each of the brand’s franchised locations against one another in a battle to win free food for its guests for one day. Fans vote for their favorite Mooyah location, with just one location emerging victorious from the competition.

MOOYAH Celebrates Burgers with 2 for $14 Offer

To celebrate National Hamburger Month and National Hamburger Day on May 28, MOOYAH, a fast-casual, better-burger, fries, and shakes chain, launched “2 for $14,” allowing guests to choose two MOOYAH burgers, two small french fries, and two regular drinks for $14.

With no coupon necessary, the limited-time offer will run at participating nationwide MOOYAH restaurants through Sunday, June 9.

For the First Time, Mooyah Dips Its Toes in Int'l Waters

MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a three-tiered geographic objective to its next phase of 2013 expansion.

The expansion will include international markets for the first time in the company’s history. Included in this strategy are Middle East territories such as Dubai of the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar.

Development in Canada will start in the eastern portion of the country, with Latin America expansion geared towards Central and South America.

Mooyah Fans Play Chef to Create the Ultimate Burger

Mooyah, a fast-casual, “better burger,” fries, and shakes chain, is calling on its guests and social media fans to show off their inner chef and create the brand’s next Featured Burger, which will be showcased at Mooyah restaurants nationwide.

From March 27 to April 17, Mooyah invites fans of its Facebook fan page to go wild and create their ultimate Mooyah burger.

Get in the Game

Imagine a market of 173 million potential customers. Seventy-eight million of them are female (often the primary decision-maker in the family), 61 million are college students, and 29 million have an income of more than $100,000.

Seems like a no-brainer for operators, right?

MOOYAH Starts a Movement with New Turkey Burgers

MOOYAH—a 40-plus-unit, fast-casual, “better burger,” fries, and shakes chain—kicks off National Turkey Burger Month by announcing the “Turkeytarian Moo’vement,” a delicious way to introduce the brand’s all-natural Jennie-O turkey burger, which has 200 calories and 10 grams of fat.

To celebrate, Turkeytarian guests who visit participating MOOYAH locations across the country on Tuesday, January 22, 2013, will receive one free Turkey Burger (with any drink purchase).

Mooyah Celebrates Franchisees at 2012 Convention

MOOYAH, a nearly 50-unit, fast-casual, “better burger,” fries and shakes chain, honored its outstanding employees and franchisees at the company’s 2012 convention, held in Frisco, Texas from November 13 to 15. The awards recognize the success of employees and franchisees in the MOOYAH system, all of whom have helped spur a year of incredible growth for the “better burger” brand.