Brothers Gurpreet “P2” Sandhu and Gurbhagat “Gulu” Sandhu are two smart cookies. For one thing, Gulu has his PhD in chemical engineering and P2 studied finance and real estate at Virginia Commonwealth University. For another, they’re working together to open Virginia’s first Mooyah, a fast-growing, better burger franchise.
MOOYAH Burgers, Fries, and Shakes, the fast casual brand that currently has more than 22 locations across the country, is bringing its better burgers to the sunshine state.
Experienced restaurateurs Justin Church and David Tennyson have been awarded the rights to develop MOOYAH restaurants throughout northern and central Florida as well as the state’s west coast.
While many concepts tend to focus on a carefully calculated, region-by-region expansion in their pursuit of brand growth, Texas-based burger company Mooyah Burgers plans to ride the “better-burger” wave from coast to coast in the next 10 years.
Mooyah announced that it signed development deals for Connecticut, Maryland, Western Oklahoma, Eastern Tennessee, Virginia, and Washington, D.C., and there are already plans for 450 stores to open in the next decade.
This summer, residents of Burleson, Texas will have something new to “moo” about as the town’s first Mooyah moves into McAlister Square. Brothers-in-law Bailey McGuire and Frank Sciuto, will open the location in June, which will be located at 12632 S. Freeway on the Northwest corner of I-35 and McAlister Road.
“Burleson is a wonderful, growing community, and we’re eager to be part of it,” McGuire says. “We’re excited to support the schools and youth sports teams and really get to know the families that make Burleson such a special place.”
MOOYAH Burgers, Fries, and Shakes had a big year in 2010, with 17 open locations and six signed multiunit development agreements. There are plans to open up to 20 new locations in 2011.
Despite the massive slated growth of the chain, Alan Hixon, president of MOOYAH, says the expansion is not “franchising for franchising’s sake.” Hixon expects to drive company growth over the next decade and become a national player on the expanding burger market.
MOOYAH Burgers, Fries, and Shakes announced its expansion into Arkansas and northern Louisiana. The brand, which has 15 open locations, just inked deals with six eager new franchisees in the states.
Scott Strzelecki, a Little Rock franchise development agent, is overseeing the new spots and guiding the new franchise owners through the process. “We have six new franchisees ready to go,” says Strzelecki, who expects up to 20 new locations in Little Rock, Jonesboro, Fayetteville, Russellville, Pine Bluff, and Texarkana, Arkansas; and Monroe, Louisiana.
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