Mooyah

Mooyah Inks Deals to 'Carry the Torch' Coast to Coast

While many concepts tend to focus on a carefully calculated, region-by-region expansion in their pursuit of brand growth, Texas-based burger company Mooyah Burgers plans to ride the “better-burger” wave from coast to coast in the next 10 years.

Mooyah announced that it signed development deals for Connecticut, Maryland, Western Oklahoma, Eastern Tennessee, Virginia, and Washington, D.C., and there are already plans for 450 stores to open in the next decade.

Mooyah's Making "Moo"-ves in Texas

This summer, residents of Burleson, Texas will have something new to “moo” about as the town’s first Mooyah moves into McAlister Square. Brothers-in-law Bailey McGuire and Frank Sciuto, will open the location in June, which will be located at 12632 S. Freeway on the Northwest corner of I-35 and McAlister Road.

“Burleson is a wonderful, growing community, and we’re eager to be part of it,” McGuire says. “We’re excited to support the schools and youth sports teams and really get to know the families that make Burleson such a special place.”

MOOYAH's 2010 Marked by 17 New Units, Six Agreements

MOOYAH Burgers, Fries, and Shakes had a big year in 2010, with 17 open locations and six signed multiunit development agreements. There are plans to open up to 20 new locations in 2011.

Despite the massive slated growth of the chain, Alan Hixon, president of MOOYAH, says the expansion is not “franchising for franchising’s sake.” Hixon expects to drive company growth over the next decade and become a national player on the expanding burger market.

MOOYAH Signs Up for Arkansas, Louisiana Expansion

MOOYAH Burgers, Fries, and Shakes announced its expansion into Arkansas and northern Louisiana. The brand, which has 15 open locations, just inked deals with six eager new franchisees in the states.

Scott Strzelecki, a Little Rock franchise development agent, is overseeing the new spots and guiding the new franchise owners through the process. “We have six new franchisees ready to go,” says Strzelecki, who expects up to 20 new locations in Little Rock, Jonesboro, Fayetteville, Russellville, Pine Bluff, and Texarkana, Arkansas; and Monroe, Louisiana.

How to Hang On to Good Crew

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Keeping crewmembers happy may not be on the top of an operator’s mind when he’s dealing with distribution issues and sales problems brought about by the recession, but new research suggests that it probably should be.

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