Newk’s Eatery, a fresh-casual restaurant concept offering a variety of made-to-order choices, recently signed agreements for six new locations in the latest phase of the company’s accelerated expansion. The first of these new restaurants will open in July.
The dining experience that Newk’s customers know and love won’t be changing, but guests of the popular fresh-casual restaurant chain will soon see a new logo on signage, printed items, and marketing materials.
Additionally, the restaurant will be changing its name from Newk’s Express Café to Newk’s Eatery. The change marks the first revamp to the brand’s name and visual identity since the original restaurant opened in 2004.
Fresh casual dining chain Newk’s Eatery announces its newest staff addition, Alan Wright, as vice president of marketing.
This month, Newk’s Express Café launched four new pizza flavors. The pizzas—Salmon, Buffalo Chicken, Steak and Mushroom, and Crawfish—will be available through the spring.
The Salmon pizza features fresh dill, capers, red onion, and a tangy dill sauce.
The Buffalo Chicken pizza has Cheddar, Provolone, celery, and zesty hot sauce.
Grilled portabellas, caramelized onions, and Mozzarella top the Steak and Mushroom pizza, while the Crawfish pizza includes Gouda, Provolone, artichokes, and red and yellow peppers.
Newk’s Express Café is highlighting its Lent-friendly menu items. As Catholics abstain from meat on Fridays during Lent, their meal options are limited. Newk’s Express Café has several seafood and vegetarian dishes perfect for Lent.
Newk’s Express Café has added two new macaroni and cheese dishes to the menu for a limited time. The fast-casual restaurant is offering Four Cheese and Pimiento with Bacon as side dishes or entrees through the spring.
The four-cheese version contains macaroni noodles blended into a combination of Asiago, white Cheddar, Parmesan, and Swiss cheeses and baked to a golden brown.
Pimiento with Bacon is a blend of Asiago, white Cheddar, Parmesan, and Swiss cheeses layered between two layers of Newk’s own Pimiento cheese recipe and topped with bacon.
Newk’s Express Café, which passed 50 total restaurants and entered several new markets in 2012, had a big year.
The fast-casual restaurant is ready to compound on this growth in 2013 with plans to open 10 new locations and sign additional multiunit operators with restaurant experience.
Newk’s also passed $100 million in sales for the first time in 2012.
Fall is in the air at Newk’s Express Café, which has launched its new seasonal soup schedule.
The new schedule includes the following soup options: Broccoli Cheese, Chicken Noodle, Tomato Basil, White Bean Chicken Chili, Lobster Bisque, Loaded Potato, Newk’s Signature Chili, Lobster Crab Bisque, Mushroom Bisque, and Ultimate Crab.
Monday and Wednesday feature Broccoli Cheese, Chicken Noodle, and White Bean Chicken Chili, while there is also Tomato Basil on Monday and Ultimate Crab on Wednesday.
Newk’s Express Café will open its 50th restaurant Monday, April 16, in Jacksonville, Florida. The restaurant, located at 9047-1 Southside Blvd., is the company’s first in Jacksonville and third in Florida.
“We are ecstatic about opening our 50th restaurant only eight years after our first location opened in Mississippi,” says Chris Newcomb, co-founder, president, and CEO of Newk’s Express Café. “We have many more restaurants in the pipeline and expect to open at least 15 more by the end of this year.