Orange Leaf Frozen Yogurt, America’s fastest-growing frozen yogurt concept, announced today the appointment of Geoff Goodman as its new President. Goodman, who most recently served as vice president of brand excellence for the Dallas-based CiCi’s Pizza, will oversee operations, product development, brand management, and franchise development. Reese Travis will remain CEO and focus on the company’s strategic growth.
Orange Leaf Frozen Yogurt
One in five kids in America struggle with hunger. For this reason, Orange Leaf Frozen Yogurt is partnering with Share Our Strength’s No Kid Hungry campaign this September, for the second consecutive year, to raise awareness and drive funds to help end childhood hunger in America.
One in five children go hungry in the U.S. each day. It was that stat, as well as a childhood spent among those below the poverty line, that convinced Monte Jump, Back Yard Burger’s chief operations and marketing officer, to get his brand involved in Share Our Strength’s No Kid Hungry platform for the first time this year.
With speculation swirling that the frozen-yogurt market might be nearing a saturation point, fro-yo operators are working hard to diversify their concepts for long-term sustainability.
Some brands are building out their product lineup, making room on their menus for items like smoothies, coffee, juice, and a range of food offerings. Other brands, meanwhile, are squeezing into smaller footprints or repurposing existing stores as new concepts.
Self-serve smoothies, new beverage options made with fruit and frozen yogurt, are now available at participating Orange Leaf Frozen Yogurt locations across the U.S. and Australia. Customers can serve themselves, just as they do with fro yo, from a selection of three smoothie flavors. The introduction of self-serve smoothies marks a product offering expansion milestone for Orange Leaf and gives customers even more options for beating the summer heat.
Orange Leaf Frozen Yogurt has announced that it will launch its first stores in China.
The first two stores will be located in Shanghai and are expected to open in 2014.
Orange Leaf has secured a master franchise agreement with a group of Chinese investors that has committed to opening 100 stores across China, Hong Kong, Taiwan, and Macau in the coming years.
Orange Leaf Frozen Yogurt signed its first kiosk agreements with franchisees in both the U.S. and abroad. Initial kiosks are slated to open in malls in San Antonio; Sterling Heights, Michigan; and Richmond, Victoria, Australia this summer; and in the Westborough Travel Service Plaza in Westborough, Massachusetts, late summer.
As part of its Year of the Flavor campaign, Orange Leaf Frozen Yogurt is kicking off April with the introduction of its new Banana flavor frozen yogurt, made with bananas and skim milk. The flavor will be available at participating Orange Leaf locations across the country starting April 1 and will join Orange Leaf’s list of permanent menu items available throughout the year.
As part of its Year of the Flavor, Orange Leaf Frozen Yogurt is welcoming March with the introduction of its new and improved frozen yogurt flavor, Pistachio. The flavor will be available at all of the more than 300 participating Orange Leaf locations across the country and will join Orange Leaf’s list of permanent menu items available throughout the year. In addition, Orange Leaf’s registered Ounce Back Card holders will earn double points on all purchases during the month of March.
To reward the millions of Americans who choose chocolate as their favorite frozen yogurt flavor, Orange Leaf Frozen Yogurt and Ghirardelli Chocolate teamed up to give two lucky people a free trip to the Ghirardelli Chocolate Festival in San Francisco. The contest launches Orange Leaf’s newest frozen yogurt flavor, Chocolate made with Ghirardelli, available at all of Orange Leaf’s more than 300 locations across the country for a limited time. In addition, five second place winners will receive free Orange Leaf fro yo for a year.