With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.
Papa John's launched the quick-serve pizza industry’s first system-wide mobile-optimized website, powered by CashStar, that improves the digital gift card ordering experience. Papa John’s customers now have the convenience and ease of ordering via their mobile device by going to www.papajohns-m.cashstar.com, where they can design and purchase customized Papa John's gift cards and select the specific delivery date.
Since the days when fliers, posters, and billboards ruled the marketing world, brands have searched high and low for the newest, smartest, and easiest ways to connect consumers with their products. And for several years, sports marketing has provided quick-service concepts the ability to reach a widespread audience while investing in something consumers are passionate about.
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.
“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”
Papa John’s, an international pizza outlet with more than 4,000 stores, announced it will join other restaurant chains in working to eliminate controversial gestation crates from its supply chain. The cages, which are used to confine breeding pigs, have been criticized in recent years by animal welfare advocates and the food industry alike.
Many restaurant owners use Twitter to gain followers and tweet their daily specials, but HipLogiq claims that may not be enough. The marketing technology company’s SocialCompass program helps restaurateurs find and engage new customers on Twitter in real-time, right as they’re about to decide where to eat or have a drink.
“Imagine the power of knowing exactly what a potential customer is looking for the moment he or she is looking for it,” says Adam Root, CTO and co-founder of HipLogiq.
For many women in the foodservice and limited-service industries, starting off in entry-level positions—whether in a specific restaurant or a corporate office—is a natural move. But rising up the ladder through years of hard work, discipline, and a certain amount of risk-taking is often the end goal.
Papa John’s, the Official Pizza Sponsor of the NFL, is celebrating the kickoff of football season by bringing back its Buffalo Chicken Pizza and also giving consumers a free pizza offer. Through September 15, orders of $15 or more will earn Papa Rewards members 25 bonus points when they use the promo code TOUCHDOWN—enough for a free pizza.
Papa John’s International Inc. announced the promotion of Tony Thompson to president and chief operating officer, continuing to report to Papa John’s founder, chairman, and chief executive officer, John Schnatter. Thompson most recently served as executive vice president, chief operating officer and president, PJ Food Service. “Tony has been a tremendous asset to the entire Papa John’s system,” Schnatter says.