Papa John's

Papa John's CMO Exits to Lead Zimmerman Advertising

Papa John’s International announced that Andrew Varga is resigning his position as chief marketing officer of Papa John’s after accepting the role of president of Zimmerman Advertising, Papa John’s advertising agency of record and one of the leading advertising firms in the United States.

Varga expects to begin his new position following a transition period with Papa John’s.

Little Caesers Scores High on Value, Low on Taste

According to arecent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which pizza-takeout restaurant is patronized most often are good value (53 percent), convenient locations (44 percent), low prices (44 percent), good discounts/promotions (42 percent), and fast service (41 percent).

Papa John's Puts the Ball in Fans' Hands with New Promo

Last year, millions of Papa John’s Papa Rewards loyalty program members flipped over winning a free large Papa John’s pizza when, by popular vote, they correctly called the coin toss for Super Bowl XLVI.

The Official Pizza Sponsor of the NFL and Super Bowl XLVII announced details of “Papa John’s Super Bowl XLVII Coin Toss Experience,”including a new twist:Eachfan will vote “heads” or “tails” as individuals on the brand’s website or Facebook page, ensuring a free large one-topping pizza for those who correctly call the Super Bowl coin toss.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

Papa John’s Promotes Caroline Oyler to SVP of Legal Affairs

Papa John's International announced the promotion of Caroline Oyler to senior vice president, legal affairs.

In her new position, Oyler is responsible for the company’s legal functions, including intellectual property, international law, ethics, corporate governance, government contracts and franchising, litigation, and labor and employment matters.

Oyler, who most recently served as vice president and senior counsel, has been with Papa John’s for more than 13 years serving in a variety of leadership roles, including leading the human resources department for most of 2009.

Papa John's Debuts in Azerbaijan

Papa John’s International, the world’s third-largest pizza company with more than 4,000 restaurants in 33 countries, announced the opening of its first restaurant in Azerbaijan, bringing superior-quality pizza to the more than 2 million residents of Baku.

The Papa John’s restaurant, owned by Kamran Aliyev and Murad Melikov of PJA Limited, offers dine-in, takeout, and delivery.

PJA Limited plans to grow the Azerbaijan market by opening several Papa John’s restaurants over the next few years.

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.

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