Papa John's

Fast food concepts like Quiznos use sports to build international brand presence
January 2014

International sports sponsorships could be the ticket to building a global brand presence.

“Papa’s Specialty Pizza Challenge” asks customers to create their own pizzas, with a chance to make it on the permanent menu.
Papa John's recognized its franchise operators who do the best job delivering the 'Better Ingredients, Better Pizza' slogan to customers around the world.
Industry giants go viral with eye-catching, augmented-reality marketing promotions.
Papa John's “Coaches Code Challenge” will give $1 to the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund with every online order.
From February 11 through February 14, customers can order chain's heart-shaped, thin-crust pizzas.
Pap John's is offering three free toppings on any large cheese pizza due to the New Orleans Saints' three touchdowns in Sunday's Super Bowl.
Papa John's announced that its “Toppings for Touchdowns” promotion will run nationwide for the three days following the big game.
"Papa's in the House" advertisement to air near the two-minute warning of the first half of Super Bowl XLIV.
Nonstandard delivery methods provide a green method of getting your food from Point A to Point B—and a potential marketing tool.
January is “National Football Month” for the pizza chain, with special deals for football parties leading up to February 7 Super Bowl.
"Papa" John Schnatter will be on hand to distribute coupons, film commercial footage, celebrate chain's 25th anniversary.
Customers can send virtual gift cards worth between $10 and $100 to family and friends via e-mail.
Program includes several features for qualifying restaurants opening in 2010, including no franchise fee.
Rich Emmett is the company's new senior vice president and general counsel.
In a marketing move that bets consumers want pizza at family game night, Papa John's is launching huge online promotion.
Promo for Six Meats and Six Cheese pizzas giving free pizzas to firehouses on November 10.
Riverside, Ohio, unit raises money for HeroBox charity.
University of Kentucky basketball coach John Calipari helps company raise $50,000 for Kentucky Children's Hospital.
Parking lot celebration in Riverside, Ohio, to raise awareness and funds for troop-supporting HeroBox.
Promotion for DVD release of new "Transformers" movie to run through November 1.