Papa John's

Charlotte Int'l Gets "Better Ingredients. Better Pizza"

 

The more than 32 million travelers who annually pass through the Charlotte/Douglas International Airport in Charlotte, North Carolina., now have a new dining option with the recent opening of a Papa John’s restaurant.

The Papa John’s restaurant, franchised by airport concessionaire, P.J.J.D. Enterprises, is located in the airport’s main concourse food court and serves “Papa’s Pizza for One,” an 8-inch pizza made with Papa John’s traditional fresh dough. It is the company’s first airport location to serve Papa John’s fresh dough product.

Jude Thompson Says Goodbye to Papa John's

 

Papa John's International announced the resignation of J. Jude Thompson as president, co-CEO, and member of the Board of Directors.

Thompson, who has been a director of Papa John’s since 2008 and an officer of the company since 2009, is leaving to spend time focusing on his interests in Arison Insurance Services, a Louisville-based insurance agency, and to pursue other opportunities.

Papa John Inducted Into Business School's Hall of Fame

John Schnatter, founder, chairman and co-CEO of Papa John’s International, last evening was inducted into the Nova Southeastern University’s H. Wayne Huizenga Business School's Entrepreneur Hall of Fame.

“It is a great honor to have been recognized by the Huizenga Business School and inducted into its prestigious Hall of Fame,” Schnatter says. “It’s humbling to be included with this elite group of entrepreneurs who have had a tremendous impact in South Florida.”

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.

“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.

Activation is Key in Sports Marketing

Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching cross-promotions of the FIFA World Cup. And Harry Potter has yet to cast an ROI-analysis spell.

Sports marketing is a tricky beast, predominantly because brands have no method of quantifying their return on investment, or their success rate at compelling consumers’ cravings.

The Fall of Pizza

What’s happened to pizza’s major players?

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

Mark Shapiro On Board at Papa John's

Papa John’s International announced the appointment of Mark S. Shapiro to the company’s board of directors.

Shapiro has served as CEO of Dick Clark Productions since May 2010. Previously, he served as president and CEO of Six Flags, the world’s largest regional theme park company, from 2005 to 2010.

Prior to joining Six Flags, Shapiro spent 12 years at ESPN, where he served as executive vice president of programming and production and in various other capacities.

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