Papa John's

Activation is Key in Sports Marketing

Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching cross-promotions of the FIFA World Cup. And Harry Potter has yet to cast an ROI-analysis spell.

Sports marketing is a tricky beast, predominantly because brands have no method of quantifying their return on investment, or their success rate at compelling consumers’ cravings.

The Fall of Pizza

What’s happened to pizza’s major players?

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

Mark Shapiro On Board at Papa John's

Papa John’s International announced the appointment of Mark S. Shapiro to the company’s board of directors.

Shapiro has served as CEO of Dick Clark Productions since May 2010. Previously, he served as president and CEO of Six Flags, the world’s largest regional theme park company, from 2005 to 2010.

Prior to joining Six Flags, Shapiro spent 12 years at ESPN, where he served as executive vice president of programming and production and in various other capacities.

Papa John's Puts Its Heart Out for Customers

Chocolates are great. Flowers are nice. And diamonds say, “I love you.” But to really heat things up this Valentine’s Day, a Papa John’s heart-shaped pizza will certainly do. Available now through February 14, couples and loved ones can skip the crowded, over-priced dine-out spots by ordering this limited-time pizza that everyone will take to heart.

Last year, Papa John’s sold more than 60,000 heart-shaped pizzas, proving many consumers forgo the fancy Valentine’s Day dinner to spend quality time at home with significant others, friends, and family.

Papa John's Offers Free Super Bowl Overtime Pizza

Papa John's, the official pizza of Super Bowl XLV, announced that it will offer a free large pizza to members of its online customer-loyalty program if Super Bowl XLV, to be played on Feb. 6, goes into overtime.

To be eligible for a free large, three-topping pizza, consumers must register for the loyalty program, Papa Points, at by 11:59 pm ET Saturday, Feb. 5, 2011.

Papa John’s Sweetens Deal for Potential Franchisees

On the heels of a successful year of new store openings across the U.S., Papa John’s is once again making it very appealing for franchisees to grow within the Papa John’s family. Under the company’s announced 2011 Development Incentive Program, qualifying restaurants opening in the U.S.

Papa John’s Announces New Executive VP

Papa John's International, Inc., today announced the promotion of Tony Thompson to Executive Vice President, responsible for overseeing Papa John’s North American operations. Thompson will also continue in his role as president of global Papa John’s food service and research & development, responsible for leading quality control center operations, strategic supply chain management, research & development/quality assurance, and the company’s preferred marketing solutions printing and promotions subsidiary.