Limited-service brands today are increasingly trying to figure out how to effectively market to their older customers while continuing to attract Gen Y/Millennial (born between 1980 and 1994) and Gen Z (born after 1994) customers.
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.
Papa Murphy’s, the take ’n’ bake pizza franchise, announced the milestone of its 1,400th location and first Create store opening in Phoenix.
Last week, Papa Murphy’s was named the top brand in customer satisfaction for the third quarter of 2013 by Technomic’s Consumer Brand Metrics program.
It comes as no surprise that the holiday season rakes in big bucks for retailers. They hauled in nearly $580 billion in 2012 alone, according to the National Retail Federation. But shopping centers and big-box retailers won’t be the only businesses to cash in this holiday season, as quick serves are preparing to see their fair share of the action, too.
Millions of kids will hit the pavement, traveling door-to-door on October 31. Papa Murphy’s wants to send a word of caution to parents this Halloween: Never trick-or-treat on an empty stomach.
Historically, October 31 has been one of the take-and-bake pizza chain’s busiest days of the year. In fact, many of Papa Murphy’s more than 1,380 locations see flocks of costume-clad families coming through the door for the return of the Jack-o-Lantern Pizza.
Take-and-bake pizza chain Papa Murphy’s is on the search for a way to create a stronger brand image, and it’s doing just that with its new CREATE store design.
The new restaurant model puts a spotlight on both personalization and transparency—literally—with an open kitchen layout that lets guests watch as Papa Murphy’s staff make pizza dough from scratch and add guests’ toppings of choice.
The history books detailing the recent Great Recession will include plenty of obvious chapters: the subprime mortgage crisis, Wall Street bailouts, housing bubbles, and skyrocketing unemployment. But those volumes might miss a less visible element of the economic collapse: the crippling credit market that wreaked havoc by bringing business growth to a near standstill.
GRILLiT, Inc. announced that it has elected Rob Elliott to serve as chairman of the board of directors.
Elliott has served in senior executive or consulting roles for Little Caesars Pizza, Quiznos, Friendly's Restaurants, Firehouse Subs, Papa Murphy's Pizza, and Hungry Howies Pizza.
Elliott is an accomplished senior marketing executive recognized for the development of several successful brands through the implementation of aggressive business strategies, focused creative materials, and solid media planning.