Cinderella stories don’t only happen on the basketball court these days. Papa Murphy’s, the under-the-radar take ‘n’ bake pizza concept unknown in some parts of the country, scored an upset victory in the food world, ranking No. 1 with consumers in a recently released, prestigious consumer survey.
The underdog brand beat out full-service brands without having ovens, table service, delivery drivers, or bars. Instead, it relied on dough made fresh daily in stores, 100 percent real Mozzarella cheese, fresh veggies cut by hand, and premium meats that top every pie.