Restaurants typically see an increase in traffic on Halloween, as partygoers and parents opt for the convenience of a pre-made meal.
Papa Murphy knows this all too well. October 31 is one of the take-and-bake pizza chain’s busiest days of the year.
In fact, many of Papa Murphy’s more than 1,300 U.S. locations see flocks of costume-clad families coming through the door for the return of the Jack-O-Lantern Pizza.
Papa Murphy’s launched the Jack-O-Lantern Pizza nationally seven years ago. It’s now become a Halloween tradition for families coast to coast.