Papa Murphy's

Papa Murphy's Gets Creative with New Agency of Record

Papa Murphy’s International, the country’s largest take ‘n’ bake pizza chain with more than 1,300 locations, announced WDCW (Wong, Doody, Crandall, Wiener) as its agency of record.

WDCW is an independently owned agency with offices in Seattle and Los Angeles.

On behalf of Papa Murphy’s, WDCW’s responsibilities will include national brand strategy, creative campaigns, digital marketing, and social media.

Papa Murphy’s executive team and franchise leadership conducted a comprehensive review that included the incumbent, Periscope, and three new creative agencies.

Papa Murphy's Says "Boo" With the Jack-O-Lantern Pizza

Restaurants typically see an increase in traffic on Halloween, as partygoers and parents opt for the convenience of a pre-made meal.

Papa Murphy knows this all too well. October 31 is one of the take-and-bake pizza chain’s busiest days of the year.

In fact, many of Papa Murphy’s more than 1,300 U.S. locations see flocks of costume-clad families coming through the door for the return of the Jack-O-Lantern Pizza. 

Papa Murphy’s launched the Jack-O-Lantern Pizza nationally seven years ago. It’s now become a Halloween tradition for families coast to coast.

Papa Murphy's Signs 1st Franchise Deal Outside N.A.

Papa Murphy’s International announced it has signed a master franchise agreement with MAM Foodco LLC to open 100 Papa Murphy’s Take ‘N’ Bake Pizza locations throughout the Gulf Cooperation Council (GCC).

The first location is slated to open in Dubai, UAE, before the end of 2012.

As the fifth-largest pizza chain in the U.S., this is Papa Murphy’s first location outside of North America, where it currently operates 1,287 in the United States and 15 in Canada.

The Pizza Prodigy

They like to say they’re “purposefully simple.”

But to Papa Murphy’s executives, the saying is more than just lip service. It’s a way of life and business for the growing company that has paved its own route to success in the pizza segment.

Teaching Kids to Cook

Vancouver, Washington–based Papa Murphy’s is hoping to help kids learn about cooking and nutrition with its new Mini Murph offering.

Mini Murphs are child-sized pizza-making kits that are similar to the chain’s other take-and-bake products, except assembled at home. Parents simply need to pick up a base and toppings at a Papa Murphy’s store.

The company rolled out the Mini Murph program in February to its more than 1,200 units.

Papa Murphy's Ends 2011 with Double-Digit Sales Growth

Papa Murphy's International today announced its total U.S. systemwide sales grew to $702 million in 2011, up over 10% from 2010. The Zagat-ranked "#1 Rated Pizza Chain" in the U.S. ended the year with 1,300 locations. Same-store-sales were up more than 5%.

In an internal email from Papa Murphy's CEO Ken Calwell to all employees and franchise owners, Calwell praised the chain for its efforts serving others and making a difference in people's lives.

Love is in the Air

Quick serves attract value-minded customers with Valentine’s promotions.

While most people may associate Valentine’s Day with upscale restaurants and fine wines, dozens of quick-serve promotions, ranging from heart-shaped doughnuts to couples’ specials, are giving operators hope that they won’t be stood up this February 14.

By targeting families and social gatherings, operators say they’re able to attract customers for the holiday. And for some stores, Valentine’s Day is one of the busiest days on the calendar.

Papa Murphy's Joins Relay For Life Program

Papa Murphy’s International today announced it has joined the 2012 American Cancer Society Relay For Life National Team Program.
Employees and franchise owners will come together this year to raise money and awareness in the fight against cancer.
All funds raised will support the American Cancer Society’s efforts to save lives by helping people stay well, get well, find cures, and fight back against a disease that has taken far too much from too many.

Papa Murphy's Acquires 20 Stores from Franchisee

Papa Murphy’s International (PMI) announced that its Company Stores Division—Papa Murphy’s Company Stores Inc.—acquired 20 Papa Murphy’s Take ‘N’ Bake Pizza stores. The transaction was completed on December 19 between PMI and McKinleyville, California–based L&K Hodge LLC and its assorted partnerships. The acquired stores are located in the Minneapolis, Denver, and Colorado Springs markets and increase the company-owned store count to 52.