Papa Murphy's

Papa Murphy's Shares the 'Love' in New Campaign

Advertising agency WDCW introduced a new campaign for Papa Murphy’s Pizza, dubbed "Love at 425 Degrees."

This campaign highlights the company's core purpose of bringing families together through food people love. It represents the first work from WDCW since becoming the agency of record for Papa Murphy’s, the fifth-largest pizza chain in the nation, in October following a two-month pitch process.

Papa Murphy's Lands $7.5M Credit Facility

Papa Murphy’s take-and-bake pizza and its streamlined operation have delivered it unto the upper echelon of national pizza brands. Now, thanks to a franchise lending program created by Franchise America Finance and The Bancorp Bank, the burgeoning brand is poised to grab a bigger slice of the pizza market.

The $7.5-million facility provides start-up funding for franchisees entering the Papa Murphy’s system, as well as expansion funding for existing franchisees that are ready to expand their businesses.

Papa Murphy's Gets Creative with New Agency of Record

Papa Murphy’s International, the country’s largest take ‘n’ bake pizza chain with more than 1,300 locations, announced WDCW (Wong, Doody, Crandall, Wiener) as its agency of record.

WDCW is an independently owned agency with offices in Seattle and Los Angeles.

On behalf of Papa Murphy’s, WDCW’s responsibilities will include national brand strategy, creative campaigns, digital marketing, and social media.

Papa Murphy’s executive team and franchise leadership conducted a comprehensive review that included the incumbent, Periscope, and three new creative agencies.

Papa Murphy's Says "Boo" With the Jack-O-Lantern Pizza

Restaurants typically see an increase in traffic on Halloween, as partygoers and parents opt for the convenience of a pre-made meal.

Papa Murphy knows this all too well. October 31 is one of the take-and-bake pizza chain’s busiest days of the year.

In fact, many of Papa Murphy’s more than 1,300 U.S. locations see flocks of costume-clad families coming through the door for the return of the Jack-O-Lantern Pizza. 

Papa Murphy’s launched the Jack-O-Lantern Pizza nationally seven years ago. It’s now become a Halloween tradition for families coast to coast.

Papa Murphy's Signs 1st Franchise Deal Outside N.A.

Papa Murphy’s International announced it has signed a master franchise agreement with MAM Foodco LLC to open 100 Papa Murphy’s Take ‘N’ Bake Pizza locations throughout the Gulf Cooperation Council (GCC).

The first location is slated to open in Dubai, UAE, before the end of 2012.

As the fifth-largest pizza chain in the U.S., this is Papa Murphy’s first location outside of North America, where it currently operates 1,287 in the United States and 15 in Canada.

The Pizza Prodigy

They like to say they’re “purposefully simple.”

But to Papa Murphy’s executives, the saying is more than just lip service. It’s a way of life and business for the growing company that has paved its own route to success in the pizza segment.

Teaching Kids to Cook

Vancouver, Washington–based Papa Murphy’s is hoping to help kids learn about cooking and nutrition with its new Mini Murph offering.

Mini Murphs are child-sized pizza-making kits that are similar to the chain’s other take-and-bake products, except assembled at home. Parents simply need to pick up a base and toppings at a Papa Murphy’s store.

The company rolled out the Mini Murph program in February to its more than 1,200 units.

Papa Murphy's Ends 2011 with Double-Digit Sales Growth

Papa Murphy's International today announced its total U.S. systemwide sales grew to $702 million in 2011, up over 10% from 2010. The Zagat-ranked "#1 Rated Pizza Chain" in the U.S. ended the year with 1,300 locations. Same-store-sales were up more than 5%.

In an internal email from Papa Murphy's CEO Ken Calwell to all employees and franchise owners, Calwell praised the chain for its efforts serving others and making a difference in people's lives.

Love is in the Air

Quick serves attract value-minded customers with Valentine’s promotions.

While most people may associate Valentine’s Day with upscale restaurants and fine wines, dozens of quick-serve promotions, ranging from heart-shaped doughnuts to couples’ specials, are giving operators hope that they won’t be stood up this February 14.

By targeting families and social gatherings, operators say they’re able to attract customers for the holiday. And for some stores, Valentine’s Day is one of the busiest days on the calendar.

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