Kevin Kester’s family has been farming in the U.S. for generations. And it’s not just a couple of generations they’ve been farming; more like generations upon generations, way back to the 1600s, specifically in California since the 1860s. Today, Kester owns a 22,000-acre beef cattle ranch in California’s Monterey and Fresno counties, near Paso Robles. In the middle of the state, it’s at the “bull’s eye,” he says, of the worst drought that he—and several generations before him—has ever seen.
Persona Neapolitan Pizzeria
Persona Wood Fired Pizzeria is looking to open as many as 20 Bay Area restaurants over the next several years. The area’s first restaurant is slated to open in Santa Rosa in March and will take over the space previously occupied by Arrigoni’s Deli & Cafe for nearly 40 years.
Ah, chocolate. It’s an indulgence that’s impossible to ignore as a stand-alone food or ingredient. And, not surprisingly, chocolate proves to be sweet for consumers and restaurant operators alike. Even though it’s already part of menus at most limited-service eateries, more dining places continue to add chocolate items in new and innovative ways.
Persona Neapolitan Pizzeria, a create-your-own pizzeria concept out of Santa Barbara, California, signed a franchise development agreement to open as many as 20 restaurants in South Florida over the next five years. The agreement marks the first major franchising announcement since Persona launched its franchise opportunity earlier this year.
Persona Neapolitan Pizzeria, a create-your-own Neapolitan pizzeria with an Italian-trained Pizzaiolo, opened its first location in Santa Barbara, California, in February 2013. Persona has since announced plans to expand its national footprint with a franchise opportunity. Company plans call for adding 10 new restaurants in 2014 and having as many as 250 locations nationwide in the next five years.