Pie Five

Pie Five Lands First Multiunit Agreement in Florida

Pie Five Pizza Co., a subsidiary of Pizza Inn Holdings, has awarded the first multiunit franchise agreement for Florida to develop 10 locations.

The deal with one of Florida’s most successful entrepreneurs, L. Gale Lemerand, will introduce the fast-casual brand to the state with aggressive growth plans for the Orlando, Gainesville, Melbourne, and Daytona markets.

Taste of Havana in New Pie Five LTO

Pie Five Pizza Co., a division of Pizza Inn Holdings Inc., added a Havana twist to its growing diverse menu with the introduction of its new limited-time offer, the Cuban Pie.

As the newest distinctive pie featured on the Pie Five menu, the Cuban Pie is handcrafted with tender pulled pork, deli sliced ham, a blend of Mozzarella and Provolone, a special mustard sauce, and topped with diced pickles. This limited-time offer is available now through February 17, at all eight Dallas-Fort Worth locations.

Pizza Inn Tabs Two New Executives

Pizza Inn Holdings Inc. announced the appointments of Flynn Dekker as chief marketing officer for Pizza Inn Inc. and Pie Five Pizza Co., and Chris Smith as vice president of operations for Pie Five.

“These are incredible individuals with impressive restaurant backgrounds at the highest levels for well-known chains,” says Randy Gier, CEO of Pizza Inn Holdings. “They join us at a monumental time for our company and will be great assets to our growing executive team as we champion our expanding business in the year ahead.”

Year of the Brand

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.

Pie Five Hatches New Chile Pizza

Pie Five Pizza Co. presents its new Hatch Chile Pie, proving that fancy restaurants aren’t the only ones allowed to serve this seasonal favorite. It’s a little sweet, a little spicy, and loaded with Southwestern flavor.

True to its name, the Hatch Chile Pie features loads of green Hatch Chiles, red onions, Mozzarella and Cheddar cheeses, and a spicy red pepper sauce. Available as a limited-time offer through October 14, the Hatch Chile Pie is served at all seven Pie Five locations across Dallas-Fort Worth.

Pie Five Opens New Location on Texas College Campus

The new kid on the block is growing up and going to college.

Pie Five Pizza Co., which landed on the fast-casual restaurant scene last year, is opening its seventh restaurant and its first college location at 503 South Pecan St. on the University of Texas at Arlington (UTA) campus.  

With its first-ever breakfast menu and extended operating hours, Pie Five at UTA is shaking up the pizza dining experience.

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