For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide.
Pinkberry has announced three summer flavors: S’mores, Watermelon Cooler, and Banana Split. In addition, Pinkberry is asking frozen yogurt lovers to showcase their own summer creations via Pinkberry’s “My Summer Obsession” Instagram contest that will launch on June 21st, the first day of summer, for a chance to win prizes.
The flavors are:
S’mores: marshmallow crème, chocolate chips, chocolate sauce, and graham crackers atop chocolate hazelnut frozen yogurt
While it’s become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media. Increasingly, quick-service brands are targeting consumers in individual markets across the U.S.
“It’s really messy [for a brand] to set up [social media pages] regardless of if they intended to start localized social or not,” says Erica McClenny, senior vice president of product management at social software firm Expion.
Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.
Meet Jane. At 38-and-a-half years old, Jane is a married mother of two and the breadwinner in her family. Statistically, she represents the average age and has the average number of children born to an American woman, according to the Central Intelligence Agency World Factbook. She’s among a growing female population that serves as the primary source of income for households with children under 18—a population that has grown from 11 percent in 1960 to 40 percent today, according to Pew Research’s Breadwinner Moms report based on the most recent census.
Coming soon to Pinkberry locations nationwide: Maria Sharapova’s exclusive line of high-end gummy candies will be available at the frozen-yogurt chain’s topping bar and for in-store retail. Sugarpova, launched by the tennis star in 2013, will be the first independent brand featured and marketed in Pinkberry stores in this capacity.
Pinkberry will celebrate National Frozen Yogurt Day with a special offer. On Thursday, February 6, from 3 to 7 p.m., participating Pinkberry stores will treat customers to a free small Pinkberry frozen yogurt with toppings of their choosing when they “like” their local Pinkberry Facebook page.
This promotion marks the launch of Pinkberry’s local social media program, which extends the brands digital reach with store-level Facebook pages to build local communities.
Known for its light frozen yogurt and signature toppings, Pinkberry is introducing two nonfat frozen yogurt flavors that are guaranteed to start the New Year off right. Now available are Tangerine Pinkberry and Vanilla Bean Pinkberry which launched on January 3 in Pinkberry stores nationwide for a limited time only.
Technology has become an integral part of daily life for quick-service customers. The digital revolution has inspired many brands in the industry to adopt the motto “get behind it or get left behind.”
Frozen yogurt brand Pinkberry is no exception. The chain is preparing to roll out a revamped mobile app this month that lets users more easily manage their Pinkberry Pinkcard loyalty membership.
Pinkberry is once again redefining yogurt experiences with the introduction of Pinkberrygreek, a fresh, not frozen, all-natural Greek yogurt.
Pinkberrygreek is rolling out in stores across the U.S. and will be available nationwide by April 1, 2013.
With the addition of Pinkberrygreek to the menu, Pinkberry offers a handcrafted yogurt bar where consumers can discover and enjoy a variety of fresh and frozen yogurt experiences thoughtfully crafted with a dedication to quality.