Pizza Delicious

New Restaurant Trend Really Pops with Diners

In 2007, Ludo Lefebvre did what no businessman should ever do: He made an important business decision out of fear.

Faced with the opportunity to use millions of dollars in investments to open a restaurant, the Los Angeles–based celebrity chef balked at committing himself to 10–15 years sweating in the same kitchen. Instead, he launched LudoBites, a series of temporary eateries that appear in different spaces around Los Angeles for a finite period of time—a few days here, a few weeks there—and then disappear after making Lefebvre heaps of money.