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Reading for a Cause
Literacy programs bolster business and foster positive outcomes for future generations of quick-service customers.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The Art of Food Photography
A look at how quick-serve operators use images to help grow their business.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Upper Crust
Traditional pizza concept takes a page from fast casual’s playbook.
David Novak’s Global Vision
How the CEO and chairman of Yum! Brands is still dedicated to growing the world’s leading restaurant brand.
Smart Tips to Save on Labor Costs
Many operators are resorting to cutting employees’ hours to save on labor costs, but experts say there’s a better way.
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Pizza Hut Begins Its Search for a Twintern
The pizza chain is looking for a tech-savvy college student to manage its Twitter account.
Pizza Hut Cashes in on Tax Day
The pizza quick-serve is jumping on the marketing bandwagon, coupling specials deals with tax day.
Give Yourself a Tax Break with Pizza Hut's PANormous Pizza
The chain's biggest pizza is only $10, including one topping per side.
What John Lithgow and Pizza Hut Have in Common
A national BOOK IT! event puts $10,000 on the line.
BOOK IT! Gets New Partners
Literary characters Charlie and Lola are the latest to support the nationwide reading program.
Facebook Fans in the Running for Trip to Italy
Pizza Hut is pulling out all the stops for its latest marketing effort surrounding the Tuscani Lasagna.
Pizza Hut Expects 2.5 Million Super Bowl Orders
The number of pizzas sold will be enough to cover more than 50 football fields.
Pizza Hut's New Lasagna Passes Taste Tests with Italian Diners
The new menu item's ad campaign will feature "rave reviews" from Italians who sampled it.
Canadian Pizza Huts Change Names in Marketing Ploy
Based on customer reaction to Tuscani Pastas, CEO Jon Prinsell says "the name might just stick."...
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
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