Pizza Hut

Pizza Hut Takes WingStreet National for March Madness

Like many national sporting occasions, March Madness marks an exciting time of opportunity for the quick-serve industry. To coincide with this year’s NCAA men’s basketball tournament, Pizza Hut rolled out its WingStreet concept to all units across the U.S.

“For pizza and wings, [sports events] are perfect consumption occasions. Obviously, we see our business really correlate with these times,” says Carrie Walsh, chief marketing officer at Pizza Hut. “A lot of wings specifically get consumed during March Madness, and we wanted to take advantage of that.”

Pizza Hut Revamps Hand-Tossed Crust

Pizza Hut is introducing a new pizza that rewrites the rules on the most-ordered crust type in the industry: Hand-Tossed. The all-new Hand-Tossed pizza from Pizza Hut features a lighter, airier crust topped with Mozzarella cheese and brushed with a garlic buttery flavor.

For an introductory price of $10, customers can order the new Hand-Tossed crust with any toppings nationwide. Pizza Hut is so confident in the new Hand-Tossed crust that they guarantee if a consumer doesn’t love it, the next pizza is on them. The guarantee is redeemable within 30 days of purchase.

Pizza Hut Sets Record for Digital Orders

Just two weeks into 2014, Pizza Hut set two digital sales records. The first two Fridays of the year have earned the company the two biggest days in company history for sales received by a method other than traditional phone calls.

Roughly 40 percent of all transactions occurred digitally from January 1–10, with select markets surpassing 50 percent. Pizza Hut offers a broad suite of digital ordering options in the pizza category, including mobile site, Android app, iPhone app, Windows app, iPad, Xbox 360, and PizzaHut.com.

Pizza Hut Celebrates 20th Anniversary of Online Ordering

The year was 1994. The sounds of Ace of Base’s hit single “The Sign” were blaring from cassette players across the country, baseball went on strike, figure skating generated soap-opera headlines, a gallon of gas cost a dollar, and at the box office, life was like a box of chocolates. The mix of positive, negative, and downright scandalous pop culture happenings of 1994 turn 20 this year, but perhaps none have had the lasting impression on American behavior as the click of a computer mouse in Santa Cruz, California, that same year.

Consumers Say Pizza Segment Gives Best Bang for the Buck

Value perception across quick-service segments reflects uptick for pizza brands. YouGov BrandIndex

Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.

“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”

Pizza Hut Wraps Up Record-Breaking Year for Online Sales

In 1994, Pizza Hut rolled out "PizzaNet" on the Internet, a technology breakthrough at the time few marveled at or completely understood. Fast forward 20 years later and that test has paved the way for what has been one of the biggest revolutions in the pizza category ever: digital ordering.

Nearly one-third of the orders in the U.S. enter through PizzaHut.com, placed either via desktop, mobile, or apps. Earlier this year, the company surpassed the $1 billion mark in digital sales.

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