Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes come under debate.
The fast-casual pizza category is booming with its more personalized customization experience, and traditional quick-serve pizza brands are taking note. Earlier this year, Pizza Hut unveiled its Hand-Tossed pizza as a fresh new option with a lighter crust akin to the fast-casual segment’s artisanal offerings.
“We’ve heard from our consumers that they’re looking for a little more uniqueness in their experiences,” says Doug Terfehr, spokesman. He says the company responded with the most popular way that people get pizza: tossed by hand.
Pizza Hut, creator of classics like Supreme and Meat Lover’s, unveiled its new Garlic Parmesan Pizza.
Designed with three distinct recipes—Chicken Bacon Tomato, Roasted Veggie, and Five Cheese Please—the Garlic Parmesan Pizza features a creamy garlic Parmesan and Romano sauce, Parmesan-topped crust, and toppings. The new pizzas are available for $10, and other specialty pizzas from Pizza Hut are $11.
Like many national sporting occasions, March Madness marks an exciting time of opportunity for the quick-serve industry. To coincide with this year’s NCAA men’s basketball tournament, Pizza Hut rolled out its WingStreet concept to all units across the U.S.
“For pizza and wings, [sports events] are perfect consumption occasions. Obviously, we see our business really correlate with these times,” says Carrie Walsh, chief marketing officer at Pizza Hut. “A lot of wings specifically get consumed during March Madness, and we wanted to take advantage of that.”
Pizza Hut announced its WingStreet concept has been rolled out nationally, now present in more than 5,000 restaurants across America. Starting today, customers can get an order of eight WingStreet wings with choice of any sauce starting at $5 and have them delivered.
The journey to “I do” can be long and winding, but it always starts at one place: the proposal. From extravagant flash mobs and quirky memes to elegant romantic dinners, Americans have found countless unique ways to pop the big question.
Pizza Hut is introducing a new pizza that rewrites the rules on the most-ordered crust type in the industry: Hand-Tossed. The all-new Hand-Tossed pizza from Pizza Hut features a lighter, airier crust topped with Mozzarella cheese and brushed with a garlic buttery flavor.
For an introductory price of $10, customers can order the new Hand-Tossed crust with any toppings nationwide. Pizza Hut is so confident in the new Hand-Tossed crust that they guarantee if a consumer doesn’t love it, the next pizza is on them. The guarantee is redeemable within 30 days of purchase.
Just two weeks into 2014, Pizza Hut set two digital sales records. The first two Fridays of the year have earned the company the two biggest days in company history for sales received by a method other than traditional phone calls.
Roughly 40 percent of all transactions occurred digitally from January 1–10, with select markets surpassing 50 percent. Pizza Hut offers a broad suite of digital ordering options in the pizza category, including mobile site, Android app, iPhone app, Windows app, iPad, Xbox 360, and PizzaHut.com.
The year was 1994. The sounds of Ace of Base’s hit single “The Sign” were blaring from cassette players across the country, baseball went on strike, figure skating generated soap-opera headlines, a gallon of gas cost a dollar, and at the box office, life was like a box of chocolates. The mix of positive, negative, and downright scandalous pop culture happenings of 1994 turn 20 this year, but perhaps none have had the lasting impression on American behavior as the click of a computer mouse in Santa Cruz, California, that same year.
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.
“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”