The year was 1994. The sounds of Ace of Base’s hit single “The Sign” were blaring from cassette players across the country, baseball went on strike, figure skating generated soap-opera headlines, a gallon of gas cost a dollar, and at the box office, life was like a box of chocolates. The mix of positive, negative, and downright scandalous pop culture happenings of 1994 turn 20 this year, but perhaps none have had the lasting impression on American behavior as the click of a computer mouse in Santa Cruz, California, that same year.
Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.
“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”
In 1994, Pizza Hut rolled out "PizzaNet" on the Internet, a technology breakthrough at the time few marveled at or completely understood. Fast forward 20 years later and that test has paved the way for what has been one of the biggest revolutions in the pizza category ever: digital ordering.
Nearly one-third of the orders in the U.S. enter through PizzaHut.com, placed either via desktop, mobile, or apps. Earlier this year, the company surpassed the $1 billion mark in digital sales.
College kids call it reunion night. Airports call it pandemonium. Thanksgiving cooks call it the calm before the storm. But Pizza Hut, one of America’s largest pizza chains, calls it “Red Roof Wednesday.”
As a large corporate supporter of the United Nations World Food Programme, Pizza Hut announced it will designate a percentage of its World Hunger Relief donations through Yum! Brands to recovery efforts in the Philippines.
Nearly twenty years ago, a Pizza Hut pizza marked the first online purchase as the Internet boom began, according to the brand. Now, the national pizza chain is keeping step with innovation by rolling out an improved mobile ordering app and refreshing its mobile website.
The Pizza Hut Human Resources Department and its Leading Excellence And Development Team (LEAD), in partnership with Infinitude Creative Group, was awarded the Brandon Hall Group Silver Award for Excellence in the Best Use of Blended Learning category this week. Brandon Hall Group is a preeminent research and analyst firm, with more than 10,000 clients globally and more than 20 years of delivering research-based solutions aimed to empower excellence in organizations.
Pizza Hut was the only restaurant company to win an award in this category.
Nearly 20 years ago, Pizza Hut reinvented the way many people eat pizza by introducing Stuffed Crust Pizza. Now, the brand is expanding its Stuffed Crust line with the new 3-Cheese Stuffed Crust Pizza.
The 3-Cheese Stuffed Crust Pizza will be a permanent addition to the Pizza Hut menu—the first new pizza to be added full-time since the original Stuffed Crust in 1995.
The NFL season is officially back in action, and Pizza Hut has wasted no time in capitalizing on America’s love of football.
On Sunday, the pizza category leader hosted “The World’s Greatest Pizza Party” in New York City’s Times Square, complete with Pizza Hut team members serving up nearly 5,500 free slices of cheese or pepperoni pizza from the brand’s Mobile Kitchen.