Last week, Pizza Hut announced that after "Hut" was heard on the gridiron during the Big Game in the Big Easy, it would conduct a massive giveaway of its next big pizza innovation. The drama ended early as TV viewers clearly heard the famous "Hut" during the second set of downs, unleashing a massive consumer event by providing free product at participating Pizza Hut restaurants nationwide.
Four million pizzas. More than 1.2 billion wings. A whopping 325.5 million gallons of beer. These are just a few of the staggering statistics predicted for U.S. consumption this Super Bowl Sunday.
And quick serves—especially wings and pizza joints, which carry two Super Bowl must-haves—are prepping for the storm.
From peewee signal callers to Hall of Fame QBs, great plays always begin with "Hut." Now, fans can have their Hut heard on game day. The Big Game day, in fact.
Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc. (PIR), to Nimes Capital LLC. PIR is the sole franchisee of Pizza Hut and Taco Bell throughout Hawaii, Guam, and Saipan. Terms of the transaction were not disclosed.
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
Yum! Brands Asian markets continue to surge, fueled by red-hot growth, said CEO David C. Novak during the company’s second-quarter earnings call on July 19th. Taco Bell, with a 13 percent increase in same-store sales, continues to be the most profitable brand for the company’s U.S. market.
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.
Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.
Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.
The photos are the first thing people notice when they walk into David Novak’s office.
Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees honored for noteworthy achievement.
The winners get more than just a picture. They also win cash and the Yum! Award, a set of plastic smiling teeth with legs, denoting they “walk the talk” of leadership.
Pizza Hut has announced the return of the Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little "food fun," making it an all-time favorite that customers ask for by name.