Pizza Hut

Pizza Hut Unveils Big Pizza Sliders, Offers Free Samples

Last week, Pizza Hut announced that after "Hut" was heard on the gridiron during the Big Game in the Big Easy, it would conduct a massive giveaway of its next big pizza innovation. The drama ended early as TV viewers clearly heard the famous "Hut" during the second set of downs, unleashing a massive consumer event by providing free product at participating Pizza Hut restaurants nationwide. 

Pizza and Wings Galore: Brands Prep for Super Bowl

Four million pizzas. More than 1.2 billion wings. A whopping 325.5 million gallons of beer. These are just a few of the staggering statistics predicted for U.S. consumption this Super Bowl Sunday.

And quick serves—especially wings and pizza joints, which carry two Super Bowl must-haves—are prepping for the storm.

Hawaii's Pizza Hut, Taco Bell Franchisee Sold

Brentwood Associates, a leading consumer-focused private equity investment firm, announced it has completed the sale of Pacific Island Restaurants Inc. (PIR), to Nimes Capital LLC. PIR is the sole franchisee of Pizza Hut and Taco Bell throughout Hawaii, Guam, and Saipan. Terms of the transaction were not disclosed.

Strikes Hit the Big Apple's Largest Fast Food Chains

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

Cracking the NFL

The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.

Wendy's tops list of restaurant brands fighting for broadcast exposure in 2011.
Wendy's topped list of restaurant brands fighting for broadcast exposure in 2011.

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

David Novak’s Global Vision

The photos are the first thing people notice when they walk into David Novak’s office.

Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees honored for noteworthy achievement.

The winners get more than just a picture. They also win cash and the Yum! Award, a set of plastic smiling teeth with legs, denoting they “walk the talk” of leadership.

Cheesy Bites Pull, Dip, and Pop Their Way Back Into Pizza Hut

Pizza Hut has announced the return of the Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little "food fun," making it an all-time favorite that customers ask for by name.

Pages