New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
Yum! Brands Asian markets continue to surge, fueled by red-hot growth, said CEO David C. Novak during the company’s second-quarter earnings call on July 19th. Taco Bell, with a 13 percent increase in same-store sales, continues to be the most profitable brand for the company’s U.S. market.
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.
Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.
Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.
The photos are the first thing people notice when they walk into David Novak’s office.
Hundreds of pictures cover the walls and even the ceiling. They show Novak, Yum! Brands Inc.’s chairman and CEO, with smiling restaurant managers, office staffers, and other employees honored for noteworthy achievement.
The winners get more than just a picture. They also win cash and the Yum! Award, a set of plastic smiling teeth with legs, denoting they “walk the talk” of leadership.
Pizza Hut has announced the return of the Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little "food fun," making it an all-time favorite that customers ask for by name.
Brandstand Group announced today that Philip Friedman, former CEO and president of McAlister’s Deli and current CEO of Salsarita's Fresh Cantina, has been named chairman of the board of directors at Brandstand Group, a premier restaurant brand marketing and communication firm.
Previously, Friedman served as Brandstand’s vice chairman.
The stage is set for superstar quarterback Tim Tebow to deliver one of his clutch performances that will benefit young readers across the country.
Tim has partnered with BOOK IT!, the reading incentive program sponsored by Pizza Hut, to host America's Biggest Storytime, an annual celebrity webcast to motivate children to read more and to help develop a lifelong love of reading.
With more than half of Yum! Brands' profits now derived from stores in 73 emerging countries outside the U.S., Yum CEO David Novak said the company sees global growth as one of its biggest opportunities in 2012.
Novak said that China in particular is “the best restaurant growth opportunity of the 21st Century."