Pizza Hut

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

Operators Unafraid of Gas Prices—For Now

As the conflict in Libya and tragedy in Japan spike prices at the pump, are your balance sheets safe?

Despite surging gas prices in the face of global disaster and conflict, restaurant operators across the U.S. are trying to stay focused on other challenges—even though gas prices have a slew of direct and indirect impacts on the restaurant business.

Pizza Hut at the Ready If a No. 16 Upsets a No. 1

As sports fans across America prepare their picks for the 2011 men’s college basketball tournament, Pizza Hut and hungry pizza lovers are rooting for the upset of a lifetime—a No. 16 seed defeating a No. 1 seed in the second round. If history is made this year, Pizza Hut is prepared to reward America with free pizza. 

“If a 16 seed wins, America wins,” says Kurt Kane, chief marketing officer at Pizza Hut.  “An upset of this magnitude would be an unmatched sports moment, which deserves an unmatched celebration from Pizza Hut.”

The Fall of Pizza

What’s happened to pizza’s major players?

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

Fill Your Portfolio with Brands that Last

After an abundance of successful business ventures, David Lobel founded Sentinel Capital Partners, a private equity firm that specializes in buying and building middle-market companies in the U.S. and Canada. Along with other prosperous investments, Lobel and senior partner and cofounder John McCormack have made their mark in the quick-serve industry. With past investments touching brands like Taco Bell and Church’s Chicken, Sentinel and portfolio company Southern California Pizza own 224 Pizza Hut restaurants in the Los Angeles area—the third-largest franchisee in the Pizza Hut system.

Who's the Face of Your Brand?

Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.

What Went Wrong at Yum

A&W, Long John Silver’s lack of international strength didn’t align with company goals.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.

But the promise never came true.

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