Marketing executives have known for years that using hard-at-work, nice-looking, real employees in a TV spot can symbolize a brand’s corporate commitment to quality and service. But any marketer getting ready to take this idea to his ad people should first take some time to consider that using real employees in a brand’s advertising can be a tricky proposition.
Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.
The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.
But the promise never came true.
The first day of the New Year marks a date stuffed with ones, 1/1/11. And Pizza Hut is prepared to help consumers celebrate the unusual day with its Stuffed Crust Pizza. The company is giving away 1,111 Stuffed Crust Pizzas on 1/1/11. This offer kicks off as Pizza Hut launches a special deal on its Stuffed Crust Pizza; for a limited time, a 1-topping Stuffed Crust Pizza is just $10.
Friendly Ice Cream Corporation announced today that James M. Parrish, a seasoned restaurant executive who most recently served as COOof Church’s Chicken, has joined the company as executive vice president company operations.
This season, the holiday lights will be hung with care in hopes that Pizza Hut's Cheesy Bites Pizza soon will be there. Pizza Hut is announcing the search for America's favorite holiday light displays in honor of the return of Cheesy Bites Pizza, a pizza surrounded by 28 pullable, poppable, dippable cheese-filled bites.
The problem with snacks nowadays is that they no longer know their proper place.
Based on the results of a survey conducted by market research firm Technomic earlier this year, these uppity, stopgap appetite-tamers are muscling in on what used to be mealtime turf. Indeed, more than two out of five consumers told the company that they often either skip one meal each day or replace one meal per day with snacks. That, for those of you watching at home, is an awful lot of lost meal occasions.