It’s 9 p.m. on a Friday in Hillsborough, North Carolina, and the Cedar Ridge Red Wolves just won their men’s basketball game. Naturally, just as they do with every other home game, most in attendance migrate down the road toward the town’s Bojangles’.
Tommy Haddock, owner of the store, says the crowd is business as usual, as the Bojangles’ is also overrun on Friday mornings before school, when the local high school students stop by to grab breakfast before first period.
It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to the Gulf Coast to offer assistance. More than four years later, they again seem to have found a common charitable pursuit.