May 25, 2013

Pizza Patron

Pizza Patrón Takes New Mexico By Storm

Pizza Patrón has signed an exclusive development agreement with one of its franchisees, TWE Hospitality Group, to bring the premier Latin pizza brand to the state of New Mexico. 

Eight stores are planned, and development will focus first on Albuquerque, then turn to Las Cruces.

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Pizza Patrón Kicks Off Promotion with Hispanic Soccer Great

Pizza Patrón announced that it will kick off a co-branded promotion, “Ponte La Diez” or “Wear the 10,” with Pepsi starting November 1, 2012, and scheduled to run through the end of the year.

The “Ponte La Diez” promotion offers customers a super-value $...

Pizza Patrón to Raise Funds for St. Jude's During October

Pizza Patrón announced that it will continue its tradition of raising funds in all its stores nationwide for St. Jude Children’s Research Hospital during the entire month of October. Each year Pizza Patrón conducts the ‘Compre una Calabaza de Esperanza’ or ‘Pin Up a...

Pizza Patron Debuts First Urban Model in San Diego

Pizza Patron announced that Pizza De la Comunidad opened its second location in San Diego on Thursday, August 30.

Located in City Heights in a five-story, mixed-use building containing retail and residential spaces, the store is a first for the Pizza Patrón chain.

Pizza Patrón's New LTO is One of a Kind

Having concluded successful market testing, Pizza Patrón announced that it will roll out its new La Choriquezo pizza for a limited time only.

Based on a well-known traditional appetizer from Latin American countries, La Choriquezo pizza is a product customers can only find at Pizza Patrón...

Pizza Patron Continues Expansion by Targeting Chicago

Pizza Patrón announced its expansion plans for the Chicago metro area.

In June, Antonio Swad, the chain’s founder, moved to Chicago to personally oversee the market’s development.

“The Chicago metro area is a very important market for our brand because it is the...

Pizza Patrón Signs Agreement for Eight San Antonio Units

Pizza Patrón, the No. 1 Latino pizza brand, has executed a development agreement with SA Pizza, Inc. to bring eight more stores to the San Antonio area within the next 31 months.

Long-time, successful partners with Pizza Patrón, SA Pizza, Inc. is owned by an exceptional operator that has...

Pizza Patron Looks for Franchise Partners in San Diego

Pizza Patrón has opened up the San Diego market for development. Currently, the chain has one location and plans to expand to 15 more in the area.

“This is a great market for us, given the population is more than 32 percent Hispanic and that number is growing,” says Victor...

Your Brand, Top of Mind
August 2012

A small pizza chain recently ran a very interesting promotion: Order your pizza in Spanish and you get it for free. Everybody seemed to have an opinion on the promotion. The Conservative Caucus group was incensed by the need to speak Spanish. The Latin community felt it was being used as a pawn...

Cultural Shift Fuels Pizza Patrón Expansion

In 2010, the Census Bureau reported that for every nine births among Hispanics there was one death, compared to a roughly one-to-one ratio among whites. Experts have predicted that today’s young and expanding Hispanic population is a precursor of what mainstream America will look...

Pizza Patrón’s “Pizza Por Favor” Breaks Sales Records

Last month Pizza Patrón ran “Pizza Por Favor,” a campaign offering a free large pepperoni pizza to every customer that ordered in Spanish. The campaign stirred a firestorm of media attention and public reaction, resulting in lines of hundreds wrapped around each of the company’...

Pizza Patrón To Bring 10 Stores to Rio Grande Valley

Pizza Patrón has executed a development agreement with Valley PP Partners, LLC to bring 10 stores to the Rio Grande Valley area in Texas.

Valley PP Partners, LLC is owned by an experienced group of restaurateurs that own or operate more than 70 restaurants comprised of three different...

Pizza Patrón’s Big Gamble

Pizza Patrón caused a national stir—and was the victim of protests—this week with a promotion that offered free pizza to anyone who ordered in Spanish. But the Dallas-based company stuck to its guns in an effort to assert its unique brand positioning and communicate with its core...

Pizza Patrón Gives Free Pizza for Ordering in Spanish

On Tuesday, June 5, from 5-8 p.m., Pizza Patrón is launching its PIZZA POR FAVOR event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company’s top-selling product. 

Free pizzas are limited to...

Pizza Patron Opens Location in Coachella, California

JRT Partners has opened a new Pizza Patrón at 49255 Grapefruit Blvd. in Coachella, California.

In addition to the company’s standard carryout service, this restaurant also features a dining room, a drive-thru lane, and Lincoln Fast-Bake ovens that cook fresh, custom-made pizzas in 3...

Extreme Makeover, Fast Food Edition
May 2012

In 2010, California Tortilla president Bob Phillips and other company leaders engaged in a spirited debate on whether the fast-casual chain should continue piping 1980s rock music into its eateries. Though tunes from bands such as Duran Duran and Journey had been characteristic of California...

Pizza Patrón Declares April Children’s Month

For the month of April, Pizza Patrón, the No. 1 Latino pizza brand, will be running a “Mes Del Nino” (Children’s Month) special.

Pizza Patrón will distribute kids’ coloring sheets that contain a coupon for a large kids’ cheese pizza for $3.99. Kids will...

Pizza Patron Opens in Atwater, California

California Brand Developmenthas opened a new Pizza Patrón, the nation's No. 1 Latino pizza brand, in Atwater, California, at 1847 Bellevue Road. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.

The store is open from...

Pizza Patrón Promotes Lent-Friendly Pizzas

Pizza Patrón announced today that it is seeking to reverse the average 4 percent drop in sales that it sees during Lent each year by launching its “Pizzas de Cuaresma” campaign. The promotion features two Lent-friendly pizzas, the Spinach Clásico (a customer favorite) and La...

Pizza Patrón Marketing Campaigns Go Back to Roots

Five years after weathering the media firestorm that erupted when Pizza Patrón advertised its Pizza por Pesos promotion, the company announced today that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.

In January 2007, Pizza Patrón...