Pizza Patrón, the Texas-based Mexican pizza chain, fired up taste buds, the media, and global conversation with its recent limited-time pizza offer, La Ch!#gona. As a result, the La Ch!#gona campaign lit up the 2014 U.S. Hispanic Idea Awards held at the Eden Roc Renaissance in Miami Beach, Florida, winning Best PR Campaign.
Pizza Patrón has introduced the Pepperoni Mexicano, which is made from beef, pork, a proprietary blend of spices, and is infused with a jalapeño.
Customers will also have the option of ordering any recipe that contains regular pepperoni and replacing it with Pepperoni Mexicano for free, including the company’s Favoritas del Patrón line of specialty pies. Additionally, guests can create custom pizzas using Pepperoni Mexicano, which was developed exclusively for Pizza Patrón by Tyson Foods.
With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo for fútbol game-watching parties and events, the “Any 3 for $6.99 each” offer. It will be available from June 1 to July 31.
After 28 years in business, Pizza Patrón opened its first corporate-owned store in Garland, Texas. Pizza Patrón’s new expansion strategy includes development of company-owned restaurants as well as stores built by existing multiunit operators that possess solid track records, financial resources, and operational savvy.
The launch of Pizza Patrón’s La Ch!#gona pizza broke all-time sales records, making it the most successful LTO product launch in the company’s history. During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling the company’s peak historical average for a new LTO launch.
In honor of Pizza Patron’s new and controversial LTO product launch, the La Ch!#gona pizza, the brand is promoting a one-day inaugural event. On Saturday, April 5, from 11 a.m. to midnight, every customer that visits a participating location and passes the Legendary and Ancient Aztec Ritual of La Ch!#gona will receive a large La Ch!#gona pizza at 50 percent off the regular price of $7.99.
In today’s ultra-competitive market—a market where hundreds of millions of Americans hold an estimated buying power of more than $12 trillion—companies can’t afford to miss out on any slice of the consumer pie.
Especially not a slice that represents the fastest-growing demographic in the entire country.
Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners. Franchisees do not dispute the product itself, a large pizza with about 90 slices of proprietary jalapeño-stuffed pepperonis and topped with diced jalapeños. The problem stems from strong differences of opinion surrounding the name, La Ch!#gona.
Pizza Patrón announced the brand achieved its highest overall yearly sales in the company’s history despite closing nearly 20 percent of its stores in 2013.
Pizza Patrón opened seven new restaurants and closed 20 locations in multiple markets in 2013. Although the company is forecasting that a handful of additional locations will close in 2014, executives say the company expects to finish this year with 25 new stores—over 30 percent growth above the current store count.
After 10 years of franchising, Pizza Patrón announced that it is suspending its franchise program indefinitely. The company will continue development with some of its existing franchise partners, but will concentrate its growth focus on building company owned stores.