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Internal culture changes can revitalize quick-serve operations.
Top of Mind
Fresh, upscale toppings spice up pizza offerings.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
Your Brand, Top of Mind
You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
Extreme Makeover, Fast Food Edition
Kickstarting growth through rebranding efforts requires more than a logo change and new wall colors.
340 Years of History
Find out which brands are celebrating anniversaries and milestones this year.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The 10 Most Innovative People
In a segment crowded by competition, these are the 10 people who matter most.
Pizza Patrón’s 2014 “Mexicanization” Ups Sales
Pizza Patrón announced its first and second quarter total sales in 2014 blew past expectations and are up 5.6 percent versus the same six-month period...
Pizza Patrón Opens Doors to New Houston Unit
Pizza Patrón, the Mexican-themed pizza chain, opened a new location at 240 Patton Street in Houston, Texas.
Pizza Patron Opens 2nd Corporate Store
Pizza Patrón has opened its second corporate-owned store at 526 E. Pipeline Road in Hurst, Texas.
Pizza Patron Wins PR Award for Controversial Campaign
Pizza Patrón, the Texas-based Mexican pizza chain, fired up taste buds, the media, and global conversation with its recent limited-time pizza offer, L...
Pizza Patron Debuts Pepperoni Mexicano
Pizza Patrón has introduced the Pepperoni Mexicano, which is made from beef, pork, a proprietary blend of spices, and is infused with a jalapeño.
Pizza Patron Launches Offer to Score with Soccer Fans
With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo for fútbol game-watching parties and events, th...
Pizza Patrón Inaugurates First Corporate-Owned Restaurant
After 28 years in business, Pizza Patrón opened its first corporate-owned store in Garland, Texas.
Pizza Patrón Sees Record LTO Sales with La Ch!#gona Launch
The launch of Pizza Patrón’s La Ch!#gona pizza broke all-time sales records, making it the most successful LTO product launch in the company’s history...
Pizza Patrón Challenges Guests to Pass Ancient Aztec Ritual
In honor of Pizza Patron’s new and controversial LTO product launch, the La Ch!#gona pizza, the brand is promoting a one-day inaugural event.
Pizza Patrón Takes Big Risk with New Item
Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners.
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