Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners. Franchisees do not dispute the product itself, a large pizza with about 90 slices of proprietary jalapeño-stuffed pepperonis and topped with diced jalapeños. The problem stems from strong differences of opinion surrounding the name, La Ch!#gona.
Pizza Patrón announced the brand achieved its highest overall yearly sales in the company’s history despite closing nearly 20 percent of its stores in 2013.
Pizza Patrón opened seven new restaurants and closed 20 locations in multiple markets in 2013. Although the company is forecasting that a handful of additional locations will close in 2014, executives say the company expects to finish this year with 25 new stores—over 30 percent growth above the current store count.
After 10 years of franchising, Pizza Patrón announced that it is suspending its franchise program indefinitely. The company will continue development with some of its existing franchise partners, but will concentrate its growth focus on building company owned stores.
Pizza Patrón is blazing into the new year with a deal for Pizza Patrón customers: For a limited time, guests can get any three large pizzas for only $18.
Pizza Patrón’s consumers are already very familiar with the “any pizza for $10” deal advertised by many large pizza chains over the past few years. To promote awareness of the Pizza Patrón’s “Favoritas del Patrón” line of specialty pizzas, and to boost sales of custom pies, Pizza Patrón is executing a limited time sampling program that brings the average price to just $6 per large, any-topping pizza.
Pizza Patrón executives announced intentions to roll out multiple new strategies designed to bring the brand closer to its core Mexican-born customers in 2014. The company plans to execute an array of updated branding programs that include new product development, unique promotions, traditional advertising, digital, social media, and public relations.
Pizza Patrón awarded Jason LeVecke, Margaret LeVecke, Carl LeVecke, and David Padilla of Pizza Revolución LLC the Patrón of the Year award at its 2013 National Franchise Convention. The brand held the convention in the Hilton Anatole Hotel, Dallas, March 24 - 26.
This month Pizza Patrón launches its new Pollito Chicken, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its core audience of foreign-born Hispanics with the new menu item, named after a famous traditional children’s song used in many Latin American countries to teach English.
Pizza Patrón has opened stores in three different markets in the last three weeks. The company plans to open two more restaurants before the end of the year – one in Phoenix and the other in San Antonio.
Pizza Patrón has signed an exclusive development agreement with one of its franchisees, TWE Hospitality Group, to bring the premier Latin pizza brand to the state of New Mexico.
Eight stores are planned, and development will focus first on Albuquerque, then turn to Las Cruces.
The franchisee opened Pizza Patrón’s 100th store in 2010 and also opened the chain’s most recent Dallas location on October 15 as the legal entity DPP Partners.
Pizza Patrón announced that it will kick off a co-branded promotion, “Ponte La Diez” or “Wear the 10,” with Pepsi starting November 1, 2012, and scheduled to run through the end of the year.
The “Ponte La Diez” promotion offers customers a super-value $10 combo, which includes a large Choriquezo pizza, a 2-liter bottle of Pepsi, and a free Lionel Messi–branded T-shirt.
The lobby of each store will feature a dynamic, 5-foot-tall standee with Lionel Messi’s image and other point-of-purchase displays.
The campaign runs through December 31, or while supplies last.