Pizza Patrón announced that it will continue its tradition of raising funds in all its stores nationwide for St. Jude Children’s Research Hospital during the entire month of October. Each year Pizza Patrón conducts the ‘Compre una Calabaza de Esperanza’ or ‘Pin Up a Pumpkin’ campaign to raise funds for the well-known pediatric treatment and research facility in Memphis, Tennessee.
Pizza Patron announced that Pizza De la Comunidad opened its second location in San Diego on Thursday, August 30.
Located in City Heights in a five-story, mixed-use building containing retail and residential spaces, the store is a first for the Pizza Patrón chain.
Having concluded successful market testing, Pizza Patrón announced that it will roll out its new La Choriquezo pizza for a limited time only.
Based on a well-known traditional appetizer from Latin American countries, La Choriquezo pizza is a product customers can only find at Pizza Patrón. The recipe includes real mozzarella cheese, smoky chorizo sausage, and fresh-sliced onions on a base of Pizza Patrón’s original spicy ranch sauce. Every La Choriquezo pizza comes with a free side of jalapeños.
Pizza Patrón announced its expansion plans for the Chicago metro area.
In June, Antonio Swad, the chain’s founder, moved to Chicago to personally oversee the market’s development.
“The Chicago metro area is a very important market for our brand because it is the third largest Hispanic market in the U.S.,” Swad says.
The DMA is expected to grow to more than Pizza Patrón locations and is currently being developed personally by Swad.
Pizza Patrón, the No. 1 Latino pizza brand, has executed a development agreement with SA Pizza, Inc. to bring eight more stores to the San Antonio area within the next 31 months.
Long-time, successful partners with Pizza Patrón, SA Pizza, Inc. is owned by an exceptional operator that has been with the chain for nine years.
Pizza Patrón has opened up the San Diego market for development. Currently, the chain has one location and plans to expand to 15 more in the area.
“This is a great market for us, given the population is more than 32 percent Hispanic and that number is growing,” says Victor Vazquez, Pizza Patrón franchising manager. “Since the 1990 Census, the southern California region has grown by 12.8 percent—perfect for our brand!”
A small pizza chain recently ran a very interesting promotion: Order your pizza in Spanish and you get it for free. Everybody seemed to have an opinion on the promotion. The Conservative Caucus group was incensed by the need to speak Spanish. The Latin community felt it was being used as a pawn. And the company, Pizza Patrón, simply said it was trying to promote multiculturalism. (By the way, what’s wrong with learning another language? It’s done in our schools every day.)
In 2010, the Census Bureau reported that for every nine births among Hispanics there was one death, compared to a roughly one-to-one ratio among whites. Experts have predicted that today’s young and expanding Hispanic population is a precursor of what mainstream America will look like tomorrow. With this continuing cultural shift, Pizza Patrón projects a doubling of its store count over the next three years.
Last month Pizza Patrón ran “Pizza Por Favor,” a campaign offering a free large pepperoni pizza to every customer that ordered in Spanish. The campaign stirred a firestorm of media attention and public reaction, resulting in lines of hundreds wrapped around each of the company’s locations. Today, the chain released statistics of the campaign’s results.
Pizza Patrón has executed a development agreement with Valley PP Partners, LLC to bring 10 stores to the Rio Grande Valley area in Texas.
Valley PP Partners, LLC is owned by an experienced group of restaurateurs that own or operate more than 70 restaurants comprised of three different brands. It has more than 20 years of experience in the Rio Grande Valley market and more than 30 years in the pizza industry.