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Internal culture changes can revitalize quick-serve operations.
Top of Mind
Fresh, upscale toppings spice up pizza offerings.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
Your Brand, Top of Mind
You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
Extreme Makeover, Fast Food Edition
Kickstarting growth through rebranding efforts requires more than a logo change and new wall colors.
340 Years of History
Find out which brands are celebrating anniversaries and milestones this year.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The 10 Most Innovative People
In a segment crowded by competition, these are the 10 people who matter most.
Pizza Patrón Inaugurates First Corporate-Owned Restaurant
After 28 years in business, Pizza Patrón opened its first corporate-owned store in Garland, Texas.
Pizza Patrón Sees Record LTO Sales with La Ch!#gona Launch
The launch of Pizza Patrón’s La Ch!#gona pizza broke all-time sales records, making it the most successful LTO product launch in the company’s history...
Pizza Patrón Challenges Guests to Pass Ancient Aztec Ritual
In honor of Pizza Patron’s new and controversial LTO product launch, the La Ch!#gona pizza, the brand is promoting a one-day inaugural event.
Pizza Patrón Takes Big Risk with New Item
Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners.
Pizza Patrón Closes 20 Percent of Stores, Sets Sales Record
Pizza Patrón announced the brand achieved its highest overall yearly sales in the company’s history despite closing nearly 20 percent of its stores in...
Pizza Patron Suspends Franchise Program
After 10 years of franchising, Pizza Patrón announced that it is suspending its franchise program indefinitely.
Pizza Patrón Heats Up New Year with Promotion
Pizza Patrón is blazing into the new year with a deal for Pizza Patrón customers: For a limited time, guests can get any three large pizzas for only $...
Pizza Patrón Aims to Connect with Mexican-Born Customers
Pizza Patrón executives announced intentions to roll out multiple new strategies designed to bring the brand closer to its core Mexican-born customers...
Pizza Patrón Honors Pizza Revolución Franchisees
Pizza Patrón awarded Jason LeVecke, Margaret LeVecke, Carl LeVecke, and David Padilla of Pizza Revolución LLC the Patrón of the Year award at its 2013...
Pizza Patron Rolls Out New Pollito Chicken Offering
This month Pizza Patrón launches its new Pollito Chicken, breaded premium chicken tenders of 100 percent breast meat.
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Denise Lee Yohn: QSR’s Marketing Guru
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