Pizza Patrón has opened stores in three different markets in the last three weeks. The company plans to open two more restaurants before the end of the year – one in Phoenix and the other in San Antonio.
Pizza Patrón has signed an exclusive development agreement with one of its franchisees, TWE Hospitality Group, to bring the premier Latin pizza brand to the state of New Mexico.
Eight stores are planned, and development will focus first on Albuquerque, then turn to Las Cruces.
The franchisee opened Pizza Patrón’s 100th store in 2010 and also opened the chain’s most recent Dallas location on October 15 as the legal entity DPP Partners.
Pizza Patrón announced that it will kick off a co-branded promotion, “Ponte La Diez” or “Wear the 10,” with Pepsi starting November 1, 2012, and scheduled to run through the end of the year.
The “Ponte La Diez” promotion offers customers a super-value $10 combo, which includes a large Choriquezo pizza, a 2-liter bottle of Pepsi, and a free Lionel Messi–branded T-shirt.
The lobby of each store will feature a dynamic, 5-foot-tall standee with Lionel Messi’s image and other point-of-purchase displays.
The campaign runs through December 31, or while supplies last.
Pizza Patrón announced that it will continue its tradition of raising funds in all its stores nationwide for St. Jude Children’s Research Hospital during the entire month of October. Each year Pizza Patrón conducts the ‘Compre una Calabaza de Esperanza’ or ‘Pin Up a Pumpkin’ campaign to raise funds for the well-known pediatric treatment and research facility in Memphis, Tennessee.
Pizza Patron announced that Pizza De la Comunidad opened its second location in San Diego on Thursday, August 30.
Located in City Heights in a five-story, mixed-use building containing retail and residential spaces, the store is a first for the Pizza Patrón chain.
Having concluded successful market testing, Pizza Patrón announced that it will roll out its new La Choriquezo pizza for a limited time only.
Based on a well-known traditional appetizer from Latin American countries, La Choriquezo pizza is a product customers can only find at Pizza Patrón. The recipe includes real mozzarella cheese, smoky chorizo sausage, and fresh-sliced onions on a base of Pizza Patrón’s original spicy ranch sauce. Every La Choriquezo pizza comes with a free side of jalapeños.
Pizza Patrón announced its expansion plans for the Chicago metro area.
In June, Antonio Swad, the chain’s founder, moved to Chicago to personally oversee the market’s development.
“The Chicago metro area is a very important market for our brand because it is the third largest Hispanic market in the U.S.,” Swad says.
The DMA is expected to grow to more than Pizza Patrón locations and is currently being developed personally by Swad.
Pizza Patrón, the No. 1 Latino pizza brand, has executed a development agreement with SA Pizza, Inc. to bring eight more stores to the San Antonio area within the next 31 months.
Long-time, successful partners with Pizza Patrón, SA Pizza, Inc. is owned by an exceptional operator that has been with the chain for nine years.
Pizza Patrón has opened up the San Diego market for development. Currently, the chain has one location and plans to expand to 15 more in the area.
“This is a great market for us, given the population is more than 32 percent Hispanic and that number is growing,” says Victor Vazquez, Pizza Patrón franchising manager. “Since the 1990 Census, the southern California region has grown by 12.8 percent—perfect for our brand!”
A small pizza chain recently ran a very interesting promotion: Order your pizza in Spanish and you get it for free. Everybody seemed to have an opinion on the promotion. The Conservative Caucus group was incensed by the need to speak Spanish. The Latin community felt it was being used as a pawn. And the company, Pizza Patrón, simply said it was trying to promote multiculturalism. (By the way, what’s wrong with learning another language? It’s done in our schools every day.)