Pizza Patron

Pizza Patrón’s Big Gamble

Company stands firm with controversial promotion.

Customer who ordered in Spanish would recieve a free pizza at Pizza Patron.
Customer who ordered in Spanish would recieve a free pizza at Pizza Patron.

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Pizza Patrón caused a national stir—and was the victim of protests—this week with a promotion that offered free pizza to anyone who ordered in Spanish. But the Dallas-based company stuck to its guns in an effort to assert its unique brand positioning and communicate with its core clientele.

The concept’s “Pizza, Por Favor” promotion, which ran at the franchise’s 104 stores on June 5, offered a large pepperoni pizza between 5 and 8 p.m. to any patron who ordered by saying “pizza, por favor,” or a similar phrase.

Pizza Patrón Gives Free Pizza for Ordering in Spanish

On Tuesday, June 5, from 5-8 p.m., Pizza Patrón is launching its PIZZA POR FAVOR event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company’s top-selling product. 

Free pizzas are limited to one per customer between 5-8 p.m., at participating locations, while supplies last.

PIZZA POR FAVOR is the first of three 2012 campaigns the company has planned to celebrate the brand’s Hispanic focus and honor the positive force of change immigrants have made in communities throughout America.

Pizza Patron Opens Location in Coachella, California

JRT Partners has opened a new Pizza Patrón at 49255 Grapefruit Blvd. in Coachella, California.

In addition to the company’s standard carryout service, this restaurant also features a dining room, a drive-thru lane, and Lincoln Fast-Bake ovens that cook fresh, custom-made pizzas in 3.5 minutes. 

Extreme Makeover, Fast Food Edition

In 2010, California Tortilla president Bob Phillips and other company leaders engaged in a spirited debate on whether the fast-casual chain should continue piping 1980s rock music into its eateries. Though tunes from bands such as Duran Duran and Journey had been characteristic of California Tortilla’s quirky, offbeat vibe since its 1995 founding, executives wondered if that dining soundtrack remained relevant.

They didn’t know then that the meeting would become a critical turning point in California Tortilla’s history.

Pizza Patrón Declares April Children’s Month

For the month of April, Pizza Patrón, the No. 1 Latino pizza brand, will be running a “Mes Del Nino” (Children’s Month) special.

Pizza Patrón will distribute kids’ coloring sheets that contain a coupon for a large kids’ cheese pizza for $3.99. Kids will be encouraged to showcase their talent by returning their finished artwork to the store where it will be posted in the lobby for the community to see.

Pizza Patron Opens in Atwater, California

California Brand Developmenthas opened a new Pizza Patrón, the nation's No. 1 Latino pizza brand, in Atwater, California, at 1847 Bellevue Road. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.

The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays.

Pizza Patrón Promotes Lent-Friendly Pizzas

Pizza Patrón announced today that it is seeking to reverse the average 4 percent drop in sales that it sees during Lent each year by launching its “Pizzas de Cuaresma” campaign. The promotion features two Lent-friendly pizzas, the Spinach Clásico (a customer favorite) and La Vegetariana.

Pizza Patrón Marketing Campaigns Go Back to Roots

Five years after weathering the media firestorm that erupted when Pizza Patrón advertised its Pizza por Pesos promotion, the company announced today that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.

In January 2007, Pizza Patrón launched Pizza por Pesos, announcing that it would accept Mexican pesos at all of its U.S. locations. When company executives received threats over the program, Pizza Patrón was catapulted into the international news spotlight. 

Pizza Patrón Parties With Chicken and Wing Combos

Pizza Patrón announced today four exciting new party paquetazos (combos) that each includes chicken wings and pizza, just in time for those planning events and parties for the big game.

"Over the years, we have discovered that our customers often times make two trips for their parties or game-watching events–one for pizza and the other for wings," says Andrew Gamm, brand director for Pizza Patrón. "This promotion is designed to remind customers that we have fantastic wings, and that Pizza Patrón is the one-stop shop for wings and pizza for their next party."

Pizza Patrón Debuts in Fresno

Pizza Patrón, America’s No. 1 Latino pizza brand, opened its first Fresno, California, store located at 3235 N. First St on December 12. This store is part of a development agreement with California Brand Development, I-99, LLC to bring 20 stores to the Highway 99 corridor of the Fresno area within the next 48 months.

“We are excited about bringing ‘Más Pizza for Menos Dinero’ to Fresno, California, residents,” says Andrew Gamm, brand director for Pizza Patrón. “Our low prices, combined with the option to pay in Mexican pesos, makes Pizza Patrón an easy choice for customers.”

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