Last month Pizza Patrón ran “Pizza Por Favor,” a campaign offering a free large pepperoni pizza to every customer that ordered in Spanish. The campaign stirred a firestorm of media attention and public reaction, resulting in lines of hundreds wrapped around each of the company’s locations. Today, the chain released statistics of the campaign’s results.
Pizza Patrón has executed a development agreement with Valley PP Partners, LLC to bring 10 stores to the Rio Grande Valley area in Texas.
Valley PP Partners, LLC is owned by an experienced group of restaurateurs that own or operate more than 70 restaurants comprised of three different brands. It has more than 20 years of experience in the Rio Grande Valley market and more than 30 years in the pizza industry.
Pizza Patrón caused a national stir—and was the victim of protests—this week with a promotion that offered free pizza to anyone who ordered in Spanish. But the Dallas-based company stuck to its guns in an effort to assert its unique brand positioning and communicate with its core clientele.
The concept’s “Pizza, Por Favor” promotion, which ran at the franchise’s 104 stores on June 5, offered a large pepperoni pizza between 5 and 8 p.m. to any patron who ordered by saying “pizza, por favor,” or a similar phrase.
On Tuesday, June 5, from 5-8 p.m., Pizza Patrón is launching its PIZZA POR FAVOR event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company’s top-selling product.
Free pizzas are limited to one per customer between 5-8 p.m., at participating locations, while supplies last.
PIZZA POR FAVOR is the first of three 2012 campaigns the company has planned to celebrate the brand’s Hispanic focus and honor the positive force of change immigrants have made in communities throughout America.
JRT Partners has opened a new Pizza Patrón at 49255 Grapefruit Blvd. in Coachella, California.
In addition to the company’s standard carryout service, this restaurant also features a dining room, a drive-thru lane, and Lincoln Fast-Bake ovens that cook fresh, custom-made pizzas in 3.5 minutes.
In 2010, California Tortilla president Bob Phillips and other company leaders engaged in a spirited debate on whether the fast-casual chain should continue piping 1980s rock music into its eateries. Though tunes from bands such as Duran Duran and Journey had been characteristic of California Tortilla’s quirky, offbeat vibe since its 1995 founding, executives wondered if that dining soundtrack remained relevant.
They didn’t know then that the meeting would become a critical turning point in California Tortilla’s history.
For the month of April, Pizza Patrón, the No. 1 Latino pizza brand, will be running a “Mes Del Nino” (Children’s Month) special.
Pizza Patrón will distribute kids’ coloring sheets that contain a coupon for a large kids’ cheese pizza for $3.99. Kids will be encouraged to showcase their talent by returning their finished artwork to the store where it will be posted in the lobby for the community to see.
California Brand Developmenthas opened a new Pizza Patrón, the nation's No. 1 Latino pizza brand, in Atwater, California, at 1847 Bellevue Road. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.
The store is open from 11 a.m. to 10 p.m. Sunday through Thursday, and 11 a.m. to midnight Fridays and Saturdays.
Pizza Patrón announced today that it is seeking to reverse the average 4 percent drop in sales that it sees during Lent each year by launching its “Pizzas de Cuaresma” campaign. The promotion features two Lent-friendly pizzas, the Spinach Clásico (a customer favorite) and La Vegetariana.
Five years after weathering the media firestorm that erupted when Pizza Patrón advertised its Pizza por Pesos promotion, the company announced today that it is planning three new campaigns for 2012 designed to celebrate the brand’s Latino roots.
In January 2007, Pizza Patrón launched Pizza por Pesos, announcing that it would accept Mexican pesos at all of its U.S. locations. When company executives received threats over the program, Pizza Patrón was catapulted into the international news spotlight.