Pizza Patron

Pizza Patrón Parties With Chicken and Wing Combos

Pizza Patrón announced today four exciting new party paquetazos (combos) that each includes chicken wings and pizza, just in time for those planning events and parties for the big game.

"Over the years, we have discovered that our customers often times make two trips for their parties or game-watching events–one for pizza and the other for wings," says Andrew Gamm, brand director for Pizza Patrón. "This promotion is designed to remind customers that we have fantastic wings, and that Pizza Patrón is the one-stop shop for wings and pizza for their next party."

Pizza Patrón Debuts in Fresno

Pizza Patrón, America’s No. 1 Latino pizza brand, opened its first Fresno, California, store located at 3235 N. First St on December 12. This store is part of a development agreement with California Brand Development, I-99, LLC to bring 20 stores to the Highway 99 corridor of the Fresno area within the next 48 months.

“We are excited about bringing ‘Más Pizza for Menos Dinero’ to Fresno, California, residents,” says Andrew Gamm, brand director for Pizza Patrón. “Our low prices, combined with the option to pay in Mexican pesos, makes Pizza Patrón an easy choice for customers.”

Pizza Patrón Rebrands, Jumps Sales

Dallas-based company cut menu items and changed its pricing strategy to fight slipping sales.

Earlier this year, Pizza Patrón faced rising commodity costs and stagnant numbers across the 100-store system. CEO Antonio Swad, feeling pressure to deliver value for franchisees and customers, saw daring change as his lone solution.

"In this business, being timid is the quickest path to failure," Swad says.

So Swad, who founded the Dallas-based concept in 1986, started a major revamp targeting Pizza Patrón's product, pricing, and presentation. The extensive changes were recently tested in eight stores across five markets, and are now rolling out to the entire system.

Pizza Patrón Brings Home the Chorizo

For a limited time, July through September, Pizza Patrón is offering the Toluqueña pizza, featuring a three-meat combination of pepperoni, ham, and the company's new chorizo.

Pizza Patrón is well known for its Hispanic customer focus, and the Toluqueña pizza is a part of Pizza Patrón's strategy to bring a piece of home to its foreign-born customers, and to transport adventurous Americans across the border with the unique flavors of Mexico and Latin America.

Pizza Patron Tops it Off With Chorizo

After two intensive years of development, Pizza Patrón is rolling out a new chorizo topping, and it will be in all stores by July 1.

“As the leading Latin pizza brand, we should have the best and most authentic chorizo topping of any pizza chain,” says Andrew Gamm, brand director for Pizza Patrón. “Toluca, Mexico, has been hailed as the chorizo capital of the world, so we looked to create a topping that would reflect the quality and flavor worthy of Toluca’s standards.”

Pizza Patrón: Not Just for Older, Latino Demographic

Starting April 18, Pizza Patrón launched a media campaign that reflects recent shifts in its core customer base. For more than a year, the company has been crafting its new marketing strategies to focus on a younger, bicultural demographic. This marks a major change from Pizza Patrón's previous advertising that exclusively targeted an older, Spanish-preferred demographic.

Pizza Patrón LTO Was So Successful, It’s Now Permanent

Pizza Patrón announced that it will make its most successful limited-time offering item, the Spinach Clásico, a permanent part of its menu.

"We have served our Spinach Clásico as an LTO before during Cuaresma (Lent), and it was the most successful LTO in our company history," says Andrew Gamm, brand director for Pizza Patrón. "We brought it back for Cuaresma again this year and have already decided to add it to our menu permanently because customers love it."