Pizza Patron

Activation is Key in Sports Marketing

Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching cross-promotions of the FIFA World Cup. And Harry Potter has yet to cast an ROI-analysis spell.

Sports marketing is a tricky beast, predominantly because brands have no method of quantifying their return on investment, or their success rate at compelling consumers’ cravings.

Texas Celebración: Pizza Patrón Sponsors Festival de los Mavs

Pizza Patrón will be a sponsor of this year's Festival de los Mavs, planned for March 5 at 12:30 p.m. at AT&T Plaza in Dallas.

The No. 1 Latin Pizza brand will be there all day serving hot, freshly baked pizzas. Pizza Patrón is the American Airline Center's exclusive pizza vendor operating six concession units throughout the venue.

First of 11 San Diego Pizza Patrón Units Opens

Pizza De la Comunidad LLC opened its first of 11 Pizza Patrón locations in San Diego on February 1 at 1815 E. Valley Parkway in Escondido, California.

"We have been very busy since the opening," says Pete Tucker, the restaurant industry veteran that formed Pizza De la Comunidad LLC with an investment group of local San Diego business professionals including Robert Rubio, of the Rubio family, founders of Rubio's Fresh Mexican Grill. "We can't be more pleased to have this first one open and serving the community. And the response has been even better than we hoped."

Houston Couple Score Patrón Honor

Pizza Patrón awarded Rick and Monica Sparkman the Patrón of the Year award at its 2011 National Franchise Convention. The brand, celebrating its 25th year in business in April, held the convention in the downtown historic Hilton hotel in Fort Worth, Texas, January 24 and 25.

"It was an exciting convention. The company is always ahead of the curve as far as planning our brand position and how to best reach our core audience," says Rick Sparkman. "I'm proud to be a part of this organization and to have received this award."

Pizza Patrón Signs Deal to Enter San Diego

Pizza De la Comunidad LLC signed a development agreement with Pizza Patrón to enter the San Diego market with 11 locations over the next three years.

Restaurant industry veteran Pete Tucker formed Pizza De la Comunidad LLC with an investment group of local San Diego business professionals including Robert Rubio, of the Rubio family, founders of Rubio's Fresh Mexican Grill. The group is looking for locations throughout San Diego County and hopes to have their first location open in the first quarter of 2011, Tucker says.

Quick Service in 2060

The economic roller coaster of the last 18 months reminded every brand in quick service that survival is not guaranteed, and QSR is taking this new thinking as an opportunity to look at life after the recession—way after.

Advertising Age recently ran a hilarious peek into the future called “The Most Influential Brands of 2090,” which you can read here. This got us thinking about the future of quick service and what brands in the industry might be dominant 50 years from now. With a nod to Michael Crichton’s novel Timeline for the opening conceit, here is the tongue-in-cheek guess of Greg Sanders, QSR’s associate publisher…

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